How a recent Google change will affect dentists

As usual, Google has been busy making changes to their ranking formula – they publicly announced 17 in January and 40 in February. The most significant for dentists & other local businesses is the Venice update In Google’s words: “Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal…

bullseye-media-online-dental-marketing

PPC or SEO: How About Both?

The more involved you become with internet marketing, the easier it is to see that all of your marketing is basically intertwined.  Two forms of digital marketing that work especially well together are PPC (pay-per-click) and SEO (search engine optimization).  Many experts would even consider PPC to be a critical component in launching a successful…