The Power of Visual Marketing: Why Quality Website Images Matter

What makes a dental practice memorable to patients?  Is it the impressive, cutting-edge dental technology?  The convenient location?  The caring and experienced dental hygienist team that helps put patients at ease during their procedures? Maybe.  Chances are it’s probably a combination of all of those things (among others) that separate the memorable dental practices from…

Social Media Metrics: How much could a Facebook “Like” be worth to a dentist?

Whether it’s high on your practice marketing priority list or not, social media is neither a passing fad nor something that only pre-teens engage in. While it certainly shouldn’t completely replace any of your other online marketing strategies (like SEO and PPC), dental social media marketing has become an important part of an online marketing…

What a Violinist can teach a Dentist about Successful Branding

You’ve probably never heard of Joshua Bell.  Don’t worry, you’re not alone; a busy subway station full of morning commuters in Washington, D.C. didn’t know who he was either.  The story, which has a powerful message for dentists on the importance of branding your practice, goes like this: On the morning of January 12th, 2007,…