What makes a dental practice memorable to patients? Is it the impressive, cutting-edge dental technology? The convenient location? The caring and experienced dental hygienist team that helps put patients at ease during their procedures? Maybe. Chances are it’s probably a combination of all of those things (among others) that separate the memorable dental practices from…
Perhaps you’ve heard that a dentist’s website is the virtual front door to their practice. That’s true. In order to attract new patients, your website does need to look great and be easy to navigate. But perhaps more importantly, your website needs to be visible! If no one can find your website (ie – it…
Whether it’s high on your practice marketing priority list or not, social media is neither a passing fad nor something that only pre-teens engage in. While it certainly shouldn’t completely replace any of your other online marketing strategies (like SEO and PPC), dental social media marketing has become an important part of an online marketing…
We don’t think Google+ (Google Plus) is a social network. There, we said it. Sure, you can connect with your patients, share photos of your staff celebrations and amass a following of potential new patients; everything that a social network is supposed to help you do. But, Google+ isn’t Facebook. In fact, it’s so much…
The social nature of technology has rapidly changed the way that your patients make decisions when choosing a dentist. Research has shown that people often use online search engines (primarily Google) to find the products and services that they need, but more and more, are using social media (like Facebook) to familiarize themselves with the…
It’s easy to get caught up in the hype of social media. And why shouldn’t we? Hubspot.com says that 85% of Internet users have a Facebook account and 49% have a Twitter account. It seems that if you’re going to get patients searching for a dentist online, you might just find them on social networks.…
Tom Dougherty, CEO of Stealing Share summed up the essence of successful branding in a recent Inc. Magazine article. When asked why he was willing to wait in a line for days to buy the latest iPhone, he said, “I want what the iPhone says about me, not what the iPhone actually does.” We couldn’t…
When beginning to build a dental practice, logo design is usually the last thing on a dentist’s mind. You have so many other things to worry about, like purchasing equipment, leasing office space, and hiring a great staff. Yes, it’s true that your logo is just that “thing” you put on your website, building signage,…
When you think of successful brands, you might think of big name products with big time marketing budgets. You think of brands that have been treasured by American consumers forever, like Tide laundry soap, Chevrolet cars and just about any product distributed by Procter and Gamble. No matter how big or small your market is,…
You’ve probably never heard of Joshua Bell. Don’t worry, you’re not alone; a busy subway station full of morning commuters in Washington, D.C. didn’t know who he was either. The story, which has a powerful message for dentists on the importance of branding your practice, goes like this: On the morning of January 12th, 2007,…
