Google’s latest attempt to challenge Facebook in the Social networking space quickly gained more than 40 million individual users and has now opened it’s doors to businesses.
Google+ now allows dental offices to set up pages to engage patients and prospective patients on a variety of levels.
Why you want a Google+ Page
You may be thinking, we already have Facebook and Twitter, why should we try to keep up with another social media profile. The reason is simple – it’s Google and Google is the 800 pound guerrilla on the internet and they are going to do everything in their power to make Google+ succeed.
For example, the +1 button is already showing up on Google search results. That visual makes the website listing that it’s associate with stand out among the others listed on the page – thus increasing the number of people that click to visit that website.
Additionally, Google has recently admitted that they are using “social signals” (information from social networks) as a factor in their ranking formula, and this is expected to become even more important going forward.
You can read our previous post regarding Google+ benefits for dentists for additional insight into the impact you can expect Google+ to have.
Setting up your page
1) Establish a free Gmail account
One of the current shortcomings of Google+ is that a Google+ page can have only one owner, so even if you already have a personal Gmail account, we recommend establishing one for the practice. That way you don’t have to share your personal Gmail login with staff members or other contributors.
Click here to setup your Gmail account. When setting up the account ideally you’ll use your practice name/Dr’s name, for example: GentleCareDental@gmail.com.
2) Create your page
Building the page is straightforward. Visit https://plus.google.com/pages/create. As a dental practice you’ll want to choose the local business option so your address and phone number are listed. Then simply fill in your office information.
3) Customize your page’s public profile
This step is where you personalize the profile for your practice by adding your tagline, uploading photos of your team and your office and embedding any videos you have on Youtube or other video sharing sites.
You’re now ready to begin promoting your page by making your first update.
If you need help or want to discuss how to integrate Google+ with your other online marketing give us a call at (800) 506-9817 or send us an email.