9 Tips for using Press Releases in Your Local Online Marketing

Press releases can be a valuable tool in your online marketing and ultimately help your practice gain more attention. There are several benefits to using online press releases, such as the great linking capabilities, getting the word out about new services, providing another “friendly” listing for your name/practice in the search engines and creating a…

It’s Time for Dentists to Develop a Mobile Strategy

The statistics are in. It’s time to start developing a mobile strategy.The following statistics are based on research presented in the Bootstrapper’s Guide to the Mobile Web and their free, supporting infographic.  (All sources are cited at the bottom of the infographic.) Based on current growth, it is estimated there will be 788 million mobile-only internet users by 2015.…

Dental Website SEO Checklist for Targeted Keywords

All Search Engine Optimization (SEO) begins with the question “What keywords are we going to target?” Based on the answer to that question, the on-page and site optimization process begins, building content to support those keywords and keyword phrases. So, an orthodontist may target keywords like “orthodontics,” “braces”, “orthodontist,” “orthodontist in Lafayette,” etc. However, for…

Interesting Random Marketing Data

39% of consumers may choose not to purchase a product or service if they read 3 negative reviews about it online. – Explore Online Marketing Conference presentation After looking up a local business on their smartphone, 61% of users called the business and 59% visited – Explore Online Marketing Conference presentation Mobile search volume was…