Is your website targeting the right keywords?

Correct keyword usage is one of the most fundamental aspects of optimizing a website for search engine visibility. Search engines analyze the written content of a website to determine what the site is about, so it’s important to include words and phrases—known in Internet marketing lingo as “keywords”—that are highly relevant to the business, which…

How dentists can benefit from Google’s latest social network – Google+

It will be the next big thing in social media, Entrepreneur.com columnist Chris Brogan predicts. But while Google+ has a respectable number of accounts, the site lags behind other social networking sites in popularity. Still, Google+’s integration with Google’s search engine makes it a valuable tool for any dental office. One major benefit to Google+,…

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Dental Reputation Management: How to Defuse a Negative Review

Reputation management has recently been added to the ever growing list of online marketing buzzwords. With radio ads from reputation management companies creating fear among business owners, I want to provide some insight into how you can manage your reputation online. There are two main aspects to reputation management: getting positive reviews and managing negative reviews. One…