Social Media: Internal or External Dental Marketing?

Successful dentists understand that there are two types of effective marketing; relationship-based marketing, also known as internal marketing, and ROI-based marketing, also called external marketing.  Both types play a very important part in successful dental marketing, but in most cases, dentists don’t have the time, budget or staff to effectively do both.  We’ve found that…

Marketing Articles we’re Loving: A Few Things a Dentist Should Know about Facebook’s Hashtags

Our timing is impeccable.   A few weeks ago, we published this blog about what dentists shouldn’t do on their Facebook and Twitter accounts; one of them was using Hashtags on Facebook.  In our post, we explained that hashtags are used primarily on Twitter (not Facebook) for two reasons: To Filter your Timeline – Searchable hashtags…

Four online marketing strategies dentists should AVOID

In marketing there are some strategies that you should use…and definitely some you should lose.  Internet technology is a stunningly fast-paced and ever-changing industry and consequently, so is online marketing. For dentists who want to get more patients who are searching online, a proactive online marketing plan is a must.  But which strategies are best? …

The Power of Visual Marketing: Why Quality Website Images Matter

What makes a dental practice memorable to patients?  Is it the impressive, cutting-edge dental technology?  The convenient location?  The caring and experienced dental hygienist team that helps put patients at ease during their procedures? Maybe.  Chances are it’s probably a combination of all of those things (among others) that separate the memorable dental practices from…