Re-evaluating the 6 Key Trends of Online Dental Marketing in 2012

When it comes to the ever-evolving landscape of online dental marketing, the old adage shouldread, “The more things change, the more they….well…change.” It seems as soon as marketing experts and business owners formulate an online marketing approach that is working for them, Google changes the rules; and strategies need to be revised or in some…

What’s new with Bing and Yelp: Why they shouldn’t be left out of your online marketing strategy

Google. Google. Google. It’s always about Google, isn’t it? And why shouldn’t it be? Searchenginewatch.com says that as of July 2012, Google owns a 66.8% share of the search engine market with primary competitors Bing and Yahoo far, far, FAR behind. The people have spoken and Google is their search engine of choice. Fair enough.…

9 Tips for using Press Releases in Your Local Online Marketing

Press releases can be a valuable tool in your online marketing and ultimately help your practice gain more attention. There are several benefits to using online press releases, such as the great linking capabilities, getting the word out about new services, providing another “friendly” listing for your name/practice in the search engines and creating a…

It’s Time for Dentists to Develop a Mobile Strategy

The statistics are in. It’s time to start developing a mobile strategy.The following statistics are based on research presented in the Bootstrapper’s Guide to the Mobile Web and their free, supporting infographic.  (All sources are cited at the bottom of the infographic.) Based on current growth, it is estimated there will be 788 million mobile-only internet users by 2015.…