It’s easy to get caught up in the hype of social media. And why shouldn’t we? Hubspot.com says that 85% of Internet users have a Facebook account and 49% have a Twitter account. It seems that if you’re going to get patients searching for a dentist online, you might just find them on social networks.…
photo credit: Ďuncan via photopin cc (mod) Paid search marketing can be a very effective strategy if a dentist is looking to schedule new patients or target a specific procedure. In fact, Google released a PPC (pay-per-click) advertising study in 2011 that says even if you have a top organic search ranking (that’s ranking near…
One of biggest misconceptions about mobile search is whether or not a dentist needs a native application or “app” for their practice. It’s also one of the most commonly asked questions we get from our clients. We get it. Having a customized app means your practice is cutting edge, progressive and well, just plain cool.…
Smile Train restores the smiles of thousands of children with severe cleft palates using innovative and cost-effective surgeries. As part of our core values and mission, Bullseye Media gives a portion of its profits to local and national charities. This year, we are happy to give our time, effort and money to 3e McKinney’s Christmas…
Google. Google. Google. It’s always about Google, isn’t it? And why shouldn’t it be? Searchenginewatch.com says that as of July 2012, Google owns a 66.8% share of the search engine market with primary competitors Bing and Yahoo far, far, FAR behind. The people have spoken and Google is their search engine of choice. Fair enough.…
As we wrote previously, an ever-increasing share of website visitors are on mobile devices. Unfortunately, a disproportionate number of dental practices are actually developing mobile-friendly sites to meet the growing demand. This is understandable. Who wants to have two (or three or four) different websites to cater to each device? And who has the time…
39% of consumers may choose not to purchase a product or service if they read 3 negative reviews about it online. – Explore Online Marketing Conference presentation After looking up a local business on their smartphone, 61% of users called the business and 59% visited – Explore Online Marketing Conference presentation Mobile search volume was…
The convergence of consumer’s increasing reliance on the web and recent Google changes has resulted in an increased importance and interest in paid online advertising. It is estimated that for the first time ever, US online advertising spending will surpass print ad spending in 2012 and almost double it by 2016. The average click through…
When a consumer does a search for local businesses, the Google Places/Maps results start with the city center (what Google calls the centroid) and lists results moving outward from there. So, the closer to the centroid a business is located, the better chance it has of being shown in the results. We have noticed recently…
