In another life, one of my clients was a gym franchise. We spent the bulk of their not paltry budget in the first quarter of every year. Why, you ask? Because that’s when people are signing up for gym memberships. Don’t believe me? Take a look at these memes. So, what happens with the vast… Continue reading Getting Your Marketing Reps In
Here’s what we’re working for you in 2023. More New Patients As I reported a few weeks ago, we have cracked the code on increasing google search results for our clients: The average increase in conversions for paid ads across all our clients the first 10 months of 2022 was 183%! For SEO, it was… Continue reading 3 Things Coming Your Way in 2023: More New Patients, More Revenue per Patient, AND More Time.
We all know that patient reviews are important to obtain for your practice. Typically, we think of them as tools patients read to make a judgment on booking an appointment. In today’s blog, we will explain what elements patients include in reviews and how you can use that feedback to define and elevate your patients’… Continue reading Defining a Patient’s Experience
Thoughts on dentaleconomics.com‘s recent article highlighting trends that will impact your practice in 2023 I wanna give dentaleconomics.com a big hug and a kiss! In this enlightening article on “Tech and marketing trends that will impact the dental industry in 2023” they cover a lot of ground! For example, dental services is projected to see… Continue reading Maximizing Tech for a Great Patient Experience
Lessons shared with the Premier Study Club I recently opened my presentation at the Premier Study Club by reading this Dear John letter from a client who recently dumped us: Dear Ernie, This is a difficult letter for me to write, but it’s not working out.I need space, Ernie. Between appointments, I mean; I literally… Continue reading We got dumped! And Oral Sleep Alliances are to blame.
At our quarterly meetings, a piece of paper is circulated among the team and everyone gets to write the name of a client we’d like to fire. The client listed most frequently on that sheet gets an email from me the same day explaining that we will work with them on a smooth transition to… Continue reading Improve morale and customer service – fire a client! Literally trash ‘em.