Bullseye Media logo - all white

3 Keys to a Successful Sleep Practice

While working to grow sleep practices across the US, I have started to notice what I call 3 key factors that indicate early on if the sleep practice is going to be successful or not. This is by no means a definitive list. Many practices have survived and even thrived without one or any of […]

What Is Dental Sleep Medicine?

What is Dental Sleep Medicine Blog Featured Image

Sleep apnea is a serious sleep disorder that can have a number of negative consequences on your health, including daytime fatigue, high blood pressure, and heart disease. If you have sleep apnea, you may stop breathing repeatedly during sleep. This can deprive your body of oxygen and lead to a number of other health problems. […]

Takeaways from the ASBA Sleep and Wellness Conference

I recently returned from the America Sleep and Breathing Association’s (ASBA) annual Sleep and Wellness Conference in Phoenix, AZ. I was honored to be a speaker on Reaching, Educating and Treating More Sleep Apnea Patients. It is exciting to see the growth in dental sleep medicine. It means that more folks like me, who suffer […]

Recent Report Shows Long-term Effects of Sleep Apnea

Sleep Apnea Report

A recent report shows the long term impact of sleep apnea, including an increased rate of dementia. I’m not scared of much, including death. My two great fears are something happening to my children and getting dementia. So after reading this study, I’m so happy that I’m being treated with an oral appliance for my […]

My ProSomnus Device is Too Legit to Quit

thumbs down I'm a cpap fail. But it led me to DSM success!

My ProSomnus Device is Too Legit to Quit And other MC Hammer lessons from the 2022 North American Dental Sleep Symposium I was diagnosed with sleep apnea last year, and I’m what the insurance company calls a CPAP fail. Meaning it was prescribed, and I hated it. (If you ever want to look as unattractive […]

Is your front office staff thwarting
your marketing efforts?

Well trained front office

It just doesn’t make sense. You invest in proven sleep apnea treatment keywords to drive prospective patients to your website, but you’re not seeing the expected uptick in new patients from these efforts. Your front office staff may unwittingly be to blame. Keywords like “CPAP alternative” have demonstrated success in getting patients to reach out […]