The Snoopy Dance, in my opinion, is the greatest expression of joy. I mean look at him! So in 2023, I’m going to blog each month about a client who made me ‘Snoopy Dance’ – one who made me stand up and ‘Wahoo!!’ while jumping around a bit like a fish outta water. February Snoopy… Continue reading Snoopy Dance, February: Associated Oral & Maxillofacial Surgeons
Category: Digital Marketing
Virtual Asynchronous Consult Demos – an End to the Pain-in-the-Patootie for DSM Doctors?
I mentioned in the last blog that we’d be presenting virtual asynchronous consults at the NADSM as a solution to the ongoing pain-in-the-patootie process of qualifying dental sleep medicine patients. While no one screamed, “Eureka! Finally, an end to the pain-in-my-patootie process of qualifying DSM patients!”, we did get virtually (no pun intended) unanimous feedback… Continue reading Virtual Asynchronous Consult Demos – an End to the Pain-in-the-Patootie for DSM Doctors?
Save Time & Money While Setting Your Sleep Practice Up for Success
We are headed to the North American Dental Sleep Medicine Symposium (NADSM) this week. One of the big challenges facing Dental Sleep Medicine (DSM) is payment. Whereas general dentistry patients usually have insurance or know they’ll be cash pay, for sleep apnea patients it’s murky. Will their insurance cover a portion? What was the result… Continue reading Save Time & Money While Setting Your Sleep Practice Up for Success
Snoopy Dance, January: Westchase Esthetic Family Dentistry
The Snoopy Dance, in my opinion, is the greatest expression of joy. I mean look at him! So in 2023, I’m going to blog each month about a client who made me ‘Snoopy Dance’ – one who made me stand up and ‘Wahoo!!’ while jumping around a bit like a fish outta water. January Snoopy… Continue reading Snoopy Dance, January: Westchase Esthetic Family Dentistry
Two Tips for Improving Efficiency and Retaining Clients
Last week at the 30th Annual Seattle Study Club Symposium, I was asked to record two Expert Tips videos. Thought I’d recap those Tips for all our clients. Expert Tip #1 An excellent lead conversion tool is asynchronous consults. Here is how it works: Imagine that I’m tired of seeing my crooked teeth on Zoom… Continue reading Two Tips for Improving Efficiency and Retaining Clients
Getting Your Marketing Reps In
In another life, one of my clients was a gym franchise. We spent the bulk of their not paltry budget in the first quarter of every year. Why, you ask? Because that’s when people are signing up for gym memberships. Don’t believe me? Take a look at these memes. So, what happens with the vast… Continue reading Getting Your Marketing Reps In
Defining a Patient’s Experience
We all know that patient reviews are important to obtain for your practice. Typically, we think of them as tools patients read to make a judgment on booking an appointment. In today’s blog, we will explain what elements patients include in reviews and how you can use that feedback to define and elevate your patients’… Continue reading Defining a Patient’s Experience
Chat GPT — A Mindblowing New Chatbot
“Whoa. WTH?!?!?”, could be heard down the halls of the Google HQ this week. It’s reported that Mark Zuckerberg even threw his yoga mat across the room. What caused the panic at Google? Chat Generative, Pretrained, Transformer or ChatGPT. ChatGPT was developed by OpenAI, whose investors (with questionable experience in disruption) include Microsoft, LinkedIn founder… Continue reading Chat GPT — A Mindblowing New Chatbot
Dang! Our SEO Team and Paid Ads Teams Are Killing It!
Have you ever found yourself plugging away at something, then look up and realize all the progress you’ve made? Maybe exercising consistently, then one day randomly hopping on the scale and you’re like “Whoa, look at that!” (Ok, me neither, let me try again). Maybe you’re cleaning out a closet or the garage for hours… Continue reading Dang! Our SEO Team and Paid Ads Teams Are Killing It!
Back to Marketing Basics
In my time at Bullseye Media this is the one lesson I have been reminded of more often than anything else: Dentists are not marketers. There, I said it. I do not mean this as a put-down or to be derisive, it’s just fact. (Hopefully you haven’t stopped reading yet.) You went to dental school… Continue reading Back to Marketing Basics