1) The Google Panda Update The first phase of the Panda update rolled out in February 2011 and has been the talk of the online marketing world ever since. Google’s goal with Panda was to improve the relevancy of search results, by helping quality sites with relevant content rank high, while penalizing sites with low-quality, and/or…
The following infographic provides some interesting data and a few things that dentists should take note of. Here are the highlights: 37% of users rate a product, service or person. We recently discussed the effect online reviews can have on a dental practice. 24% make a phone call after searching online – this is exactly…
In prior posts we discussed the importance of a strong web presence and mentioned the three key components of optimizing your website for high rankings in the search engines: Title tags Inbound links Blogging Today, we’ll look at how a properly utilized blog can improve your search engine rankings, drive more prospective patients to your…
A decade or so ago, how you advertised for new dental patients was straight forward – you put an ad in the local Yellow Pages. If you really wanted to aggressively grow your practice you might also buy space in the local newspaper and airtime on local TV or radio. Why? That was where potential…
Many dentists I speak with say their primary source of new patients is participation in dental insurance networks. While this can provide a steady flow of new patients, there are a few problems with being overly reliant on this source of new patient acquisition. 1) Lack of control: It is the insurance company, not the…
