bullseye-media-online-dental-marketing

PPC or SEO: How About Both?

The more involved you become with internet marketing, the easier it is to see that all of your marketing is basically intertwined.  Two forms of digital marketing that work especially well together are PPC (pay-per-click) and SEO (search engine optimization).  Many experts would even consider PPC to be a critical component in launching a successful…

dental SEO

The 3 Cornerstones of Dental SEO

In past posts, we’ve mentioned that the internet is the new frontier for external dental marketing. Now we will look at some of the best Search Engine Optimization (SEO) practices to ensure that your website is optimized for maximum visibility to the search engines and therefore to potential new patients. Page Titles Your page titles…

Is your website targeting the right keywords?

Correct keyword usage is one of the most fundamental aspects of optimizing a website for search engine visibility. Search engines analyze the written content of a website to determine what the site is about, so it’s important to include words and phrases—known in Internet marketing lingo as “keywords”—that are highly relevant to the business, which…