Social Media: Internal or External Dental Marketing?

Successful dentists understand that there are two types of effective marketing; relationship-based marketing, also known as internal marketing, and ROI-based marketing, also called external marketing.  Both types play a very important part in successful dental marketing, but in most cases, dentists don’t have the time, budget or staff to effectively do both.  We’ve found that…

Re-evaluating the 6 Key Trends of Online Dental Marketing in 2012

When it comes to the ever-evolving landscape of online dental marketing, the old adage shouldread, “The more things change, the more they….well…change.” It seems as soon as marketing experts and business owners formulate an online marketing approach that is working for them, Google changes the rules; and strategies need to be revised or in some…

How dentists can benefit from Google’s latest social network – Google+

It will be the next big thing in social media, Entrepreneur.com columnist Chris Brogan predicts. But while Google+ has a respectable number of accounts, the site lags behind other social networking sites in popularity. Still, Google+’s integration with Google’s search engine makes it a valuable tool for any dental office. One major benefit to Google+,…