9 Tips for using Press Releases in Your Local Online Marketing

Press releases can be a valuable tool in your online marketing and ultimately help your practice gain more attention. There are several benefits to using online press releases, such as the great linking capabilities, getting the word out about new services, providing another “friendly” listing for your name/practice in the search engines and creating a…

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Dental Reputation Management: How to Defuse a Negative Review

Reputation management has recently been added to the ever growing list of online marketing buzzwords. With radio ads from reputation management companies creating fear among business owners, I want to provide some insight into how you can manage your reputation online. There are two main aspects to reputation management: getting positive reviews and managing negative reviews. One…