Facebook advertising for dental practices
The following infographic provides some interesting data and a few things that dentists should take note of.
Here are the highlights:
- 37% of users rate a product, service or person. We recently discussed the effect online reviews can have on a dental practice.
- 24% make a phone call after searching online – this is exactly what you want them to do – call and make an appointment
- 92% use a search engine to find information (Google is the new Yellow Pages)
- 83% look for health/medical info (including dentistry)
Are you properly positioned online so these people find you? If you’re not sure click the Audit My Website button to the right.