Social Media: Internal or External Dental Marketing?

Successful dentists understand that there are two types of effective marketing; relationship-based marketing, also known as internal marketing, and ROI-based marketing, also called external marketing.  Both types play a very important part in successful dental marketing, but in most cases, dentists don’t have the time, budget or staff to effectively do both.  We’ve found that…

Marketing Articles we’re Loving: A Few Things a Dentist Should Know about Facebook’s Hashtags

Our timing is impeccable.   A few weeks ago, we published this blog about what dentists shouldn’t do on their Facebook and Twitter accounts; one of them was using Hashtags on Facebook.  In our post, we explained that hashtags are used primarily on Twitter (not Facebook) for two reasons: To Filter your Timeline – Searchable hashtags…

Four online marketing strategies dentists should AVOID

In marketing there are some strategies that you should use…and definitely some you should lose.  Internet technology is a stunningly fast-paced and ever-changing industry and consequently, so is online marketing. For dentists who want to get more patients who are searching online, a proactive online marketing plan is a must.  But which strategies are best? …

Social Media Metrics: How much could a Facebook “Like” be worth to a dentist?

Whether it’s high on your practice marketing priority list or not, social media is neither a passing fad nor something that only pre-teens engage in. While it certainly shouldn’t completely replace any of your other online marketing strategies (like SEO and PPC), dental social media marketing has become an important part of an online marketing…