Online Dental Advertising – PPC
There are several advantages to PPC:
Tracking
No more guessing if anyone saw your ad; you will know which of your ads are getting clicked, how often, and how many of those visitors are taking the desired action (ie. calling to schedule an appointment).
Targeting
In addition to targeting the services you want to promote, you also determine the geographic areas where your ads are displayed.
Instant Results
You start getting visitors to your landing page as soon as the campaign begins.
Control
You control how much you pay for each click, when and where your ad appears, and the page the consumer sees when they click your ad.
Feedback
You get instant feedback on the effectiveness and can adjust your campaigns in real-time.
Pay-Per-Click (PPC) Advertising
Properly executed online advertising is an effective and trackable new patient generation strategy.
Pay-Per-Click Advertising (PPC) is one of the fastest ways to drive traffic to your website. While there are several online advertising options (Yelp, Yahoo, Facebook, etc.), the largest PPC platform is Google’s Adwords network.
Here’s how it works – When someone searches for the services you are targeting, your ad displays in the “Ads” section of the search results page. You do not pay for the ad for being displayed. A charge results if someone clicks on your ad and taken to your website (or ideally your custom landing page).
Discover if PPC is a good fit for your goals and market area by requesting a complimentary Dental Marketing X-Ray.
Support long-term online marketing
PPC can be a long-term internet marketing strategy or implemented at the beginning of your web marketing campaign to deliver additional website visitors during the growth of your Search Engine Optimization (SEO) campaign.
PPC can be a long-term internet marketing strategy or implemented at the beginning of your web marketing campaign to deliver additional website visitors while your Search Engine Optimization (SEO) campaign matures.
Unlike traditional non-targeted advertising (magazines, newspapers, radio, etc.), PPC advertising is an effective strategy because it delivers your ads to consumers who are actively searching for dental services at the exact moment they are looking for a dentist.
There are several advantages to PPC
Tracking
No more guessing if anyone saw your ad; you will know which of your ads are getting clicked, how often, and how many of those visitors are taking the desired action (ie. calling to schedule an appointment).
Targeting
In addition to targeting the services you want to promote, you also determine the geographic areas where your ads are displayed.
Instant Results
You start getting visitors to your landing page as soon as the campaign begins.
Control
You control how much you pay for each click, when and where your ad appears, and the page the consumer sees when they click your ad.
Feedback
You get instant feedback on the effectiveness and can adjust your campaigns in real-time.
We’ll manage every aspect of your advertising campaign
While the concept of PPC is simple, that doesn’t mean it is easy. To enjoy success with your PPC campaign you need competitive research, continuous keyword management, refinement of ad copy and placement, ongoing bid management, landing page conversion testing, and proper tracking.
PPC can be a stand-alone marketing strategy, but it works best when performed in conjunction with organic SEO. Bullseye Media’s experts will ensure your campaign is optimized for maximum return on investment.
Call us at (800) 506-9817 to discuss your needs and together, we can determine if PPC is a viable strategy for promoting your dental practice.
Here’s how the process works
- You determine how much you want to invest in the clicks each month & what procedures you want to promote
- We develop a list of targeted keyword phrases that emphasize your most profitable procedures
- We design a customized landing page for each of your targeted procedures/offers
- We write ads that will motivate consumers to click on them
- Your ads appear in the sponsored section of the major search engines
- Consumers click your ads and are routed to your landing page
- We continually test vital components of the landing page to maximize conversions
- The prospective patients call to schedule an appointment
- Our call tracking system notes and records the call (no more relying on your front desk to ask how the caller heard about you)