There sure is a lot of fuss about Google+ lately. If you haven’t heard, Google’s Google+ guru Vic Gundotra announced on April 24th, 2014 that he is leaving the tech giant and with that, has come much speculation that his departure could mean the impending demise of Google+.
Hey now, let’s not get ahead of ourselves here, folks.
While, yes there is rumor that the powers at be at Google may be re-arranging Google+’s hangouts (also known as their group conversation and the hopeful core of what people “do” on Google+) and yes, Google+ does not have the user engagement that Facebook has, it’s still a very important part of marketing for dentists hoping to find patients searching online for dental services. Why? Simple. Google+ is a Google entity and anyone looking to have their business “get found” online will most certainly want to be active on all platforms that the world’s largest search engine offers.
We’ve said it before and we’ll say it again; for dentists, Google+ is not a social network. In fact, with Gundotra’s departure, Forbes Magazine says Google+ will go from a product (like Facebook) to a platform (like Google maps.) So, dentists should not get caught up in how Google+ is faring against the likes of Facebook, Twitter and even Pinterest. For dentists looking to use Google+ to supplement their online marketing efforts (which you should), Google+ is just one more Google platform that you need to make sure your practice doesn’t overlook. Here are the most important things that dentists should concern themselves with when it comes to Google+:
- Your profile should be pristine – It’s very (very) important that your Google+ profile is completely filled out, including photos. Make sure you have links back to your website and use the keywords you are looking to rank for in your profile. Use correct grammar and spelling and make it as professional as possible.
- Don’t have conflicting listings – Dentists should actually have two Google+ listings, one for you, the dentist, and another for your practice. The information on each should be exactly the same and as we stated before, optimized completely.
- Post your content and interact when you can – Does your website have a blog? Post that content on your Google+ page for a steady stream of content. Comment on other topical articles and add dental related specialists to your Google+ circles when you can.
- Google+ Reviews – Time and again, reviews posted on Google show to be a worthwhile activity for SEO efforts. Ask your patients to post any reviews they have of your practice there.
- Google Authorship is still important – Connecting your website’s blog content to your Google+ profile via authorship markup is probably the most important SEO benefit from your Google+ activity. If you have this set up already, that’s good, keep it that way. If not, contact our team, we can help.
If you “Google” Google+ right now (oh the irony), you will see a slew of stories about the imminent demise of Google+, but truthfully, there isn’t any hard and final news about the future of Google+. It’s all speculation and in true Google fashion, the good folks there who actually know the future of the platform aren’t saying a word.
Our team at Bullseye Media is continually keeping an eye on all of the things that affect successful online dental marketing – including what happens with Google+. If you’re looking to take your practice’s online marketing to the next level, contact our experienced marketing team today.