We are headed to the North American Dental Sleep Medicine Symposium (NADSM) this week. One of the big challenges facing Dental Sleep Medicine (DSM) is payment. Whereas general dentistry patients usually have insurance or know they’ll be cash pay, for sleep apnea patients it’s murky. Will their insurance cover a portion? What was the result… Continue reading Save Time & Money While Setting Your Sleep Practice Up for Success
Category: Business Management
Snoopy Dance, January: Westchase Esthetic Family Dentistry
The Snoopy Dance, in my opinion, is the greatest expression of joy. I mean look at him! So in 2023, I’m going to blog each month about a client who made me ‘Snoopy Dance’ – one who made me stand up and ‘Wahoo!!’ while jumping around a bit like a fish outta water. January Snoopy… Continue reading Snoopy Dance, January: Westchase Esthetic Family Dentistry
Two Tips for Improving Efficiency and Retaining Clients
Last week at the 30th Annual Seattle Study Club Symposium, I was asked to record two Expert Tips videos. Thought I’d recap those Tips for all our clients. Expert Tip #1 An excellent lead conversion tool is asynchronous consults. Here is how it works: Imagine that I’m tired of seeing my crooked teeth on Zoom… Continue reading Two Tips for Improving Efficiency and Retaining Clients
Getting Your Marketing Reps In
In another life, one of my clients was a gym franchise. We spent the bulk of their not paltry budget in the first quarter of every year. Why, you ask? Because that’s when people are signing up for gym memberships. Don’t believe me? Take a look at these memes. So, what happens with the vast… Continue reading Getting Your Marketing Reps In
3 Things Coming Your Way in 2023: More New Patients, More Revenue per Patient, AND More Time.
Here’s what we’re working for you in 2023. More New Patients As I reported a few weeks ago, we have cracked the code on increasing google search results for our clients: The average increase in conversions for paid ads across all our clients the first 10 months of 2022 was 183%! For SEO, it was… Continue reading 3 Things Coming Your Way in 2023: More New Patients, More Revenue per Patient, AND More Time.
Defining a Patient’s Experience
We all know that patient reviews are important to obtain for your practice. Typically, we think of them as tools patients read to make a judgment on booking an appointment. In today’s blog, we will explain what elements patients include in reviews and how you can use that feedback to define and elevate your patients’… Continue reading Defining a Patient’s Experience
Maximizing Tech for a Great Patient Experience
Thoughts on dentaleconomics.com‘s recent article highlighting trends that will impact your practice in 2023 I wanna give dentaleconomics.com a big hug and a kiss! In this enlightening article on “Tech and marketing trends that will impact the dental industry in 2023” they cover a lot of ground! For example, dental services is projected to see… Continue reading Maximizing Tech for a Great Patient Experience
We got dumped! And Oral Sleep Alliances are to blame.
Lessons shared with the Premier Study Club I recently opened my presentation at the Premier Study Club by reading this Dear John letter from a client who recently dumped us: Dear Ernie, This is a difficult letter for me to write, but it’s not working out.I need space, Ernie. Between appointments, I mean; I literally… Continue reading We got dumped! And Oral Sleep Alliances are to blame.
Improve morale and customer service – fire a client! Literally trash ‘em.
At our quarterly meetings, a piece of paper is circulated among the team and everyone gets to write the name of a client we’d like to fire. The client listed most frequently on that sheet gets an email from me the same day explaining that we will work with them on a smooth transition to… Continue reading Improve morale and customer service – fire a client! Literally trash ‘em.