Google Business Profile: Your Most Powerful Marketing Tool

Do you remember the last time you invited someone new into your home? You made sure to give them your correct address, phone number, and a general idea of what to expect. Ahead of their visit, you cleaned up your space and made it look welcoming. After greeting them at the door, you probably gave… Continue reading Google Business Profile: Your Most Powerful Marketing Tool

3 Changes Dental Practitioners Should Expect From Google’s New Analytics Platform

The digital media landscape is constantly evolving, thanks to growing concerns and regulations on privacy and data security. At Bullseye Media, our team has you covered when it comes to keeping pace with these changes, like Google’s recent announcement about its analytics platform. Google’s analytics platform (currently called Universal Analytics, or UA for short) is… Continue reading 3 Changes Dental Practitioners Should Expect From Google’s New Analytics Platform

The Formula for New Dental Patients: CPA + CPL = $$$

When I explained this formula during my keynote at the North American Dental Sleep Medicine Symposium earlier this year, I got some funny looks from the audience. They were some of the same looks my dog gives me when I talk to her about math: “Dad, please stop with this “cost per acquisition” nonsense.” –Stitch… Continue reading The Formula for New Dental Patients: CPA + CPL = $$$

Dental Practitioner’s Top 4 Questions About Lead Generation

Thriving dental offices all have one important thing in common: a reliable method of generating leads.  In the dental industry, this translates to measurable strategies that consistently bring new patients to your practice so that you experience steady growth. We’ve helped more than 375 dental clients grow their practices with digital marketing and lead generation… Continue reading Dental Practitioner’s Top 4 Questions About Lead Generation

Stop Googling Yourself

We know you do it. It’s normal to be curious about where you rank and how you appear via Google search results.  Afterall, being easy to find online makes it easy for potential patients to find their way to your office. However, the results that you see when you do a Google search are not… Continue reading Stop Googling Yourself

4 Tips to Protect Patient Privacy When Responding to Online Feedback

“Get a life.” That’s how one dentist ended his scathing public response to a bad online review recently. And that’s after revealing details about his patient’s personal health information (PHI), a clear violation of the U.S. Health Insurance Portability and Accountability Act (HIPAA). As a consequence of the violation (combined with the dentist’s refusal to… Continue reading 4 Tips to Protect Patient Privacy When Responding to Online Feedback

Today’s breaking news about halitosis

FOR INCISIVE RELEASE* Bullseye Media, LCC Announces Agreement to Acquire Hi-Gene Helper, Inc. Innovative Technology Improves the Lives of Hygienists and Dentists DALLAS, April 1, 2022  Bullseye Media LLC, confirmed it has acquired all the intellectual property (IP) and outstanding shares of Hi-Gene Helper, Inc. for an undisclosed amount. Hi-Gene Helper’s groundbreaking breathalyzer improves the… Continue reading Today’s breaking news about halitosis

Bad reviews = Good opportunities

It may be hard to believe, but negative online reviews can actually benefit your dental practice. Of course, five-star ratings and glowing feedback will help you build a strong online reputation, but perfect reviews shouldn’t be your highest goal. Here are four ways negative reviews can actually improve your practice’s reputation: 1) Visibility Even negative… Continue reading Bad reviews = Good opportunities

Don’t miss another patient call

Just two missed phone calls each week can equate to 104 potential lost sales—or in your case, 104 potential lost patients—per year. What if your office had a system in place that ensured you never missed another call? In response to patients’ overwhelming preference for text communication, we introduced our HIPAA-compliant patient messaging service last… Continue reading Don’t miss another patient call

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