As a trusted partner in the development of your dental practice website, we understand the importance of utilizing images effectively to enhance the online representation of your services. Here are tailored tips and tricks to help you optimize the use of images, including headshots, on your website:
Consider Image Placement
Keep in mind where you intend the image to appear on your website when taking photos. For instance, if an image is intended for a title bar that’s skinny, ensure the subject aligns along the horizon line to prevent cropping. For hero images, leave open space for call-to-action text or buttons to maximize engagement.
Leave Ample Space Around the Subject
Ensure there is enough space around the main subject of your images for flexibility in cropping and resizing. No matter where the image will be placed, leaving buffer rooms around a subject allows your web development team to tailor the images to fit various sections of your website effectively on all screen sizes.
Choose the Right Orientation
Landscape-oriented images work well for backgrounds, while portrait images are ideal for headshots on pages like Meet the Doctor or Meet the Team. These images provide a personal touch and help patients connect with your team on a more human level.
Mastering Headshots
When capturing headshots for your dental practice website, lighting and positioning are key. Opt for natural light by standing across from a bright window, utilizing the natural light. Avoid standing directly below a ceiling light, this can cast harsh or unflattering shadows on the subject’s face. Position yourself against a solid color wall to create a clean backdrop that highlights your professionalism.
Maintain Consistency
When capturing images for your website, focus on consistency of the images. Avoid using pre-made filters, instead, prioritize well-lit rooms, clean counters, and consider taking photos in the spring or summer when the outside view through windows is lush and green. These small details can set your images apart and convey professionalism without you even realizing it.
Opt for High-Quality Images
Invest in high-resolution images to showcase the quality of your dental services and facilities. If you need to take photos yourself and lack a professional camera, consider using the latest iPhone model available to you. Modern phone cameras can deliver impressive results, especially in well-lit environments. In either case, your website team will be able to optimize the images for the website, but starting with the best quality image is key.
By implementing these best practices for images on your dental practice website, you can elevate the visual appeal, user experience, and brand representation of your online platform. Engaging visuals not only attract potential patients but also convey the professionalism and care that define your dental services. As your dedicated website development partner, we are committed to helping you leverage the power of images to create a compelling online presence that resonates with your target audience.