I frequently hear from our Drs.,“I always ask a new patient, ‘How’d you hear about us’”.
The Drs. always want to know what’s working in terms of their advertising – which is a very smart thing to ask! However, I’ve never thought to ask this follow-up question, but I’m going to start,
“What do you do for those patients who refer you?”
They should do something, because let’s be honest about referrals:
- They feel so darn good! Who doesn’t want to hear, “My neighbor raves about you!”?
- They’re free. You don’t have to advertise. Just do good work and cross your fingers that your patients talk a lot.
It feels great and costs you nothing, so it’s probably worth reaching out to those patients with a thank you. An email, card, or phone call to say, “Thank you so much for the referral. It means so much to me”. I’d be curious to know how you thank a patient for a referral. Send me an email with your method of follow-up and I’ll share best practices in a future post.
Our business has grown substantially in 2022, and our #1 source for new clients is referrals.
It makes me immensely proud to write that.
When a client refers us and/or gives us a glowing review, a mere ‘Thank You’ doesn’t seem like enough, but it’s a start. We sincerely appreciate the opportunity to serve these clients and are grateful for their recent referrals and reviews:
- Dr. Brad Crump, BC Perio
- Great River OMS
- Dr. Mark Murphy, Funktional Sleep
- Dr. St. George, St. George Family Dental
- Lulu Stavinoha, North Texas Dentistry Magazine
- Melissa Sattler, Commonwealth Oral & Facial Surgery
- Lea A. Ellermeier, KiyoClear Aligners
- Dr. Bass and Dr. Hall, Bass and Hall Dental Implant and Periodontal Partners
- Dr. Larson Wayman, Wayman Family and Cosmetic Dentistry
- Dr. Michael Koehne, Amber Dental of Wheaton
- Dr. Deborah Buzzard, Sleep Apnea Treatment Alternatives