1. Define Your Audience
One of the biggest advantages of Facebook Ads is the ability to target a specific audience. For a dental practice, this means you can narrow the audience by location, age, interests, and behaviors. Start by targeting people in your local area who are within driving distance of your practice. You can also focus on demographics that align with your services, such as families, seniors, or young adults. Use Facebook’s targeting tools to reach those who may be searching for dental services or have shown interest in healthcare.