Rather than a generic “Mission Statement,” Bullseye Media embraces our Iconic Behaviors

Years ago my friend Eve Mayer owned a company called Social Media Delivered and in their office were these mesmerizing icons on the wall – a unicorn and a flying witch, if memory serves (and mine serves me very poorly these days, so apologies, Eve, if I got the icons all wrong). But it left… Continue reading Rather than a generic “Mission Statement,” Bullseye Media embraces our Iconic Behaviors

We got dumped! And Oral Sleep Alliances are to blame.

Lessons shared with the Premier Study Club I recently opened my presentation at the Premier Study Club by reading this Dear John letter from a client who recently dumped us: Dear Ernie, This is a difficult letter for me to write, but it’s not working out.I need space, Ernie. Between appointments, I mean; I literally… Continue reading We got dumped! And Oral Sleep Alliances are to blame.

6 Elements that Should Appear on Every Dental Practice’s Home Page

Did you know that your website has approximately seven seconds to engage a visitor? Sounds crazy, but it’s true! Prospective patients are impatient (see what I did there?) and will not spend time reading your entire website. Instead, they will scan your homepage to find what they are looking for before even thinking about visiting… Continue reading 6 Elements that Should Appear on Every Dental Practice’s Home Page

Facebook Insights Dentists Use To Reach More Patients

Have you ever posted what you thought was a great Facebook post, but the post only got a few likes? Did your post not identify with your patients, or was it just bad timing of the post? Take the guesswork out of your social media strategy by using Facebook’s tool, Page Insights! Facebook’s Page Insights… Continue reading Facebook Insights Dentists Use To Reach More Patients

Improve morale and customer service – fire a client! Literally trash ‘em.

At our quarterly meetings, a piece of paper is circulated among the team and everyone gets to write the name of a client we’d like to fire. The client listed most frequently on that sheet gets an email from me the same day explaining that we will work with them on a smooth transition to… Continue reading Improve morale and customer service – fire a client! Literally trash ‘em.

What’s the Difference Between a Domain and a Website?

Domain, website, web hosting… There are a lot of terms in our online world that all mean the same thing, right? Wrong. These are all parts of a whole and understanding the difference between them is key to understanding how websites on the internet work and how people can find yours. Think of it Like… Continue reading What’s the Difference Between a Domain and a Website?

Back to Marketing Basics

In my time at Bullseye Media this is the one lesson I have been reminded of more often than anything else: Dentists are not marketers.  There, I said it. I do not mean this as a put-down or to be derisive, it’s just fact. (Hopefully you haven’t stopped reading yet.) You went to dental school… Continue reading Back to Marketing Basics

What Dentists Want to Change Most About Their Websites (and why they should!)

You just launched a brand new website for your practice. It’s finished! Or is it? No matter how up to date, content-rich, or technologically advanced your website, a website is never really “complete” for long. Why? Because if there’s one thing you can rely on in your practice, it’s change. And to keep your patients… Continue reading What Dentists Want to Change Most About Their Websites (and why they should!)

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