Digital Marketing

The Hidden Cost of a Slow Website (and Why You Should Care About Speed)

Woman frustrated with computerWoman frustrated with computer

In today’s digital-first world, your dental practice’s website is more than a brochure—it’s a patient-conversion engine. But when page load times drag, you’re paying a hidden cost.

What Amazon Taught Us About Speed

A landmark internal test at Amazon revealed that every 100 milliseconds (0.1 seconds) of added load time cost them around 1% in revenue. That might not sound like much—until you realize that for Amazon, just one second of delay could result in more than $1.6 billion in annual losses.

The takeaway? Even slight delays in site speed can have real, measurable business consequences—and dental practices are no exception.

Why This Matters for Dental Practices

1. Visitors Expect Instant Results

Patients looking for a dentist are usually in decision mode. If your site takes longer than 3 seconds to load, over half of users will abandon it. (Google/SOASTA Research)

2. SEO and Local Visibility

Google uses site speed as a ranking factor, particularly with its Core Web Vitals. (Source) A slow website won’t just frustrate visitors—it can bury your site in search results, making it harder for potential patients to even find your practice.

3. Conversions and Patient Trust

Slow websites don’t just hurt your rankings—they hurt your bottom line. Even modest speed improvements can boost conversion rates. For example, Walmart reported a 2% increase in conversions for every 1 second of improvement. (Source)

We Build Fast, Patient-First Websites

At Bullseye Media, we stay ahead of the latest performance and SEO trends—so our clients don’t have to. Our websites are built for speed, user experience, and results.

  • Clients with Bullseye Media average a Google Lighthouse Performance score of 95 on desktop and 73 on mobile.
  • These scores are well above industry norms—and they matter. Higher scores mean faster load times, better usability, and stronger SEO.

And here’s the real impact:

Due to the updates we rolled out this year, our clients’ websites saw their performance scores increase by 21% on desktop and 41% on mobile on average.

That means a better experience for patients—and more appointments for your practice.

When every second counts, don’t settle for a slow site. Partner with a team that builds with performance in mind.