How AI Is Changing the Game for Dental Practice Marketing
Artificial Intelligence (AI) isn’t just for tech giants and futuristic robots anymore — it’s here, and it’s making a big impact in the world of dental marketing. From smarter ad targeting to automated reputation management, AI is helping practices connect with patients more efficiently than ever before. If you’re not leveraging these tools yet, you’re […]
Google Ads and AI: It’s Not Just a Buzzword, It’s Been Here for Years
If you’ve heard about Google Ads recently, you’ve probably heard the buzzword “artificial intelligence” or “AI” thrown around. It’s the latest hot topic in marketing, and some may even think AI is a brand-new feature on the Google Ads platform. But here’s the truth: Google Ads has been using machine learning and AI for years. […]
The Rise of AI Stock Photography: Why Authenticity and Agency Expertise Matter for Dental Marketing
As AI-generated stock photography gains traction on major stock photo sites, it’s easy to be lured in by the promise of endless, visually appealing images. At first glance, these images may seem like a perfect fit for your dental practice’s marketing materials. However, the technology is still evolving, and when it comes to medical imagery, […]
The First 90 Days of Google Ads: How Data and Patience Drive Success
Google Ads is a powerful tool for dental practices looking to attract new patients, but success does not happen instantly. The first three months of running ads are crucial because this is when Google’s algorithm collects data, learns about your ideal audience, and optimizes performance. Understanding this learning phase can help set realistic expectations and […]
The Truth About Social Media Marketing for Dentists: What It Really Takes to Succeed
Many dentists assume that simply creating a Facebook or Instagram page will bring in a steady stream of new patients. However, the reality is that social media success—especially in the competitive field of dentistry—requires a significant commitment of time, effort, and strategy. Why Just “Having” Social Media Isn’t Enough A Facebook page with fewer than […]
Bullseye Media President Elected to the State of Search Board of Directors
[Dallas, Texas] – [03/2025] – Bullseye Media is proud to announce that its President, Chris Meager, was elected to the Board of Directors for State of Search—one of the most respected and insightful organizations in the digital search marketing arena. State of Search has long been recognized as a beacon of innovation and unbiased industry […]
Why Professional In-Office Photos Outshine Stock Photography for Your Dental Practice Website
In the digital age, your dental practice’s website serves as the first impression for potential patients. It’s not just a platform for information; it’s a reflection of your brand, your values, and the quality of care you provide. One of the most critical elements of your website is the imagery you choose to represent your […]
Social Media Marketing for Dentists: What Works and What Does Not
Social media is a great way for dental practices to connect with current and potential patients, build trust, and showcase expertise. Platforms like Facebook, Instagram, and TikTok offer opportunities to engage with your audience through educational content, behind-the-scenes videos, and patient testimonials. However, while organic content is valuable for brand awareness and engagement, it alone […]
Why Google Didn’t Remove That Negative Review From Your Business Profile (And What You Can Do About It)
Receiving a scathing 1-star review can feel like a punch to the gut, especially when your dental practice prides itself on providing excellent care. Maybe the review contains outright inaccuracies, or perhaps it’s from a customer you’ve never even treated. So, you flag the review, confident that Google will swoop in to save your reputation. […]
Important Update: Google Reviews Disappearing
Last updated 2/13/25 We wanted to bring a recent Google Business Profile issue to your attention. Since February 7, 2025, many businesses have reported a drop in their Google Reviews count. The reviews themselves are not being deleted, but the total count is not displaying correctly. Google is aware of the situation and is actively […]
