Why Professional In-Office Photos Outshine Stock Photography for Your Dental Practice Website

In the digital age, your dental practice’s website serves as the first impression for potential patients. It’s not just a platform for information; it’s a reflection of your brand, your values, and the quality of care you provide. One of the most critical elements of your website is the imagery you choose to represent your […]
Social Media Marketing for Dentists: What Works and What Does Not

Social media is a great way for dental practices to connect with current and potential patients, build trust, and showcase expertise. Platforms like Facebook, Instagram, and TikTok offer opportunities to engage with your audience through educational content, behind-the-scenes videos, and patient testimonials. However, while organic content is valuable for brand awareness and engagement, it alone […]
Why Google Didn’t Remove That Negative Review From Your Business Profile (And What You Can Do About It)

Receiving a scathing 1-star review can feel like a punch to the gut, especially when your dental practice prides itself on providing excellent care. Maybe the review contains outright inaccuracies, or perhaps it’s from a customer you’ve never even treated. So, you flag the review, confident that Google will swoop in to save your reputation. […]
Important Update: Google Reviews Disappearing

Last updated 2/13/25 We wanted to bring a recent Google Business Profile issue to your attention. Since February 7, 2025, many businesses have reported a drop in their Google Reviews count. The reviews themselves are not being deleted, but the total count is not displaying correctly. Google is aware of the situation and is actively […]
Understanding Browser Policies on Autoplaying Videos and Interstitials

In the ever-evolving landscape of web design and user experience, understanding browser policies regarding autoplaying videos and interstitials (pop-ups) is crucial for website owners and developers. These elements can significantly impact user engagement, satisfaction, and ultimately, your website’s SEO performance. In this blog post, we will explore the policies set by major browsers, particularly Google […]
Top Marketing Strategies for Dentists From 2024 – What Worked & What’s Coming Next

At Bullseye, one of our core values is learning from everything we do. Each year, we take time to reflect on the successes and challenges we’ve encountered, so we can make sure we’re always improving. As we look back on 2024, we wanted to share the top-performing marketing tactics that helped dental practices like yours […]
How to Find a Dental Marketing Agency

Choosing the right marketing agency for your dental practice can be a game-changer for your business. A specialized agency understands the unique challenges and opportunities in the dental industry, helping you attract patients, increase visibility, and build your brand. But with so many options available, how do you find the right one? Here’s a step-by-step […]
Cost-Effective Dental Marketing Strategies for 2025

Marketing is a vital part of growing a dental practice, but it doesn’t have to be prohibitively expensive. By focusing on strategies that deliver measurable results and align with the needs of your community, you can attract new patients and foster loyalty while staying within budget. Here’s a look at cost-effective approaches that can make […]
Tips to Modernize Your Dental Website and Increase Revenue

In today’s digital age, your website is often the first impression a potential patient has of your practice. It’s your 24/7 online storefront, and it needs to be modern, engaging, and effective to attract new patients and increase revenue. Here are some tips to help you modernize your dental website and make it a powerful […]
Staying Ahead in 2025: Innovative Tips for Dental Practices to Attract New Patients

In the rapidly evolving landscape of healthcare marketing, dental practices need to adopt fresh strategies to attract and retain new patients in 2025. From embracing digital advancements to enhancing patient experience, here are some innovative tips to help your dental practice thrive: 1. Optimize Your Website for User Experience: A well-designed and user-friendly website is […]