One Wrong Review Reply Could Cost Your Practice Thousands
The rise of patient reviews has made them a cornerstone of dental marketing. But what most practices don’t realize is that responding to those reviews isn’t just customer service—it’s a legal minefield. One careless response can trigger a federal investigation, tens of thousands of dollars in fines, and permanent damage to your reputation. This isn’t […]
AI-Powered Search Is Changing Everything: What Dental Practices Need to Know
Search is changing quickly, and artificial intelligence is leading the way. Google, Bing, and even ChatGPT are shifting how people find information online, and this change will impact how dental practices attract new patients. Instead of simply showing a list of links, AI-powered search tools can now summarize information and provide direct answers to users. […]
Why Your Google Ads Cost More—And What You Can Do About It
As we shared in our recent post about Zero-Click searches, the way people find dentists online is changing—and fast. Google is now showing more answers directly on the search page, and tools like ChatGPT are becoming part of how people search for healthcare. As a result, it’s harder—and more expensive—to get patients to click on […]
What a Zero-Click Search Looks Like Today
Why Your Dental Practice Needs to Adapt to Zero-Click Searches And what it means for your Google reviews, website content, and keywords Search behavior is changing—and if your dental practice isn’t adapting, you could be missing out on new patients. The trend toward zero-click searches is accelerating, driven largely by AI-powered summaries that deliver instant […]
Elevating Your Dental Website with Strategic Video Content
As competition increases and patient expectations evolve, video has become a must-have element on dental practice websites. While high-quality images help set the tone, video goes further—building trust, showcasing your practice culture, and improving engagement. But to be effective, your videos must be purposeful, well-produced, and strategically placed throughout the site. Meet The Doctor One […]
Back-to-School Dental Promotions: When and How to Run Them Effectively
As summer winds down and families begin preparing for the new school year, it’s the perfect time for dental practices to engage with parents through back-to-school promotions. These campaigns not only encourage preventive care but also help fill your schedule during what can be a quieter season for many practices. Here’s how and when to […]
Google Ads Advertiser Verification: What Dental Practices Need to Know
If your dental practice runs Google Ads—or is thinking about it—there’s a good chance you’ll encounter a request from Google to complete their Advertiser Verification process. It’s legitimate—and it’s not something to ignore. In fact, if you don’t complete it within Google’s required timeframe, your ads will be paused. Google has been flagging more advertisers […]
The Hidden Cost of a Slow Website (and Why You Should Care About Speed)
In today’s digital-first world, your dental practice’s website is more than a brochure—it’s a patient-conversion engine. But when page load times drag, you’re paying a hidden cost. What Amazon Taught Us About Speed A landmark internal test at Amazon revealed that every 100 milliseconds (0.1 seconds) of added load time cost them around 1% in […]
Google’s New AI Overview: What Dentists Need to Know About the Future of Search
Google’s new AI Overview feature is starting to change how people search for information online—and it could have a real impact on how potential patients find your dental practice. This new tool uses Google’s Gemini model to create quick summaries at the top of search results, often answering a user’s question before they ever click […]
What Is Agentic AI and How Can It Revolutionize Your Dental Practice?
You’ve probably heard a lot about artificial intelligence (AI) in the past couple of years—everything from chatbots to machine learning tools that can write content or analyze data. But now there’s a new term popping up that’s worth your attention: Agentic AI. It’s not just another tech buzzword. It represents a major leap forward in […]