In today’s digital age, online reviews can significantly influence the reputation and success of your dental practice. Positive reviews not only help attract new patients but they will also help keep patients around. However, asking patients for reviews requires a delicate approach, especially since offering incentives in exchange for reviews can violate the Terms and Conditions of platforms like Google. Here’s how to encourage your patients to share their experiences in a way that feels natural and respectful.
Timing is Everything
The best time to ask for a review is when the experience is fresh in the patient’s mind. After a successful appointment, such as a routine check-up, a pain-free procedure, or a particularly smooth interaction, the patient is more likely to feel positive about their visit. Before they leave the office, consider gently reminding them that their feedback would be greatly appreciated.
Make it Easy for Them
We always recommend that our clients have an easy-to-scan QR code at the checkout counter so patients don’t have to go hunting around for one. The easier it is for patients to leave a review, the more likely they are to do it. You can also consider sending a follow-up email or text message after their appointment with a direct link to your Google review page. This approach eliminates the need for patients to search for your practice online and navigate through multiple steps to leave a review but will likely require a reputation management service.
Use Friendly Language
When asking for a review, use language that is friendly and appreciative. For example, “We hope you had a great experience with us today! If you have a moment, we would love to hear your feedback. Your reviews help us improve our services and help others find the care they need.” This approach shows that you value their opinion and aren’t just looking for positive comments to boost your ratings.
Educate Patients on the Importance of Reviews
Some patients might not realize how impactful their reviews can be. Take a moment to explain that their feedback helps others in the community make informed decisions about their dental care. When patients understand that their review can genuinely help others, they may be more inclined to share their experience.
Respond to All Reviews
Demonstrating that you read and appreciate all reviews, whether positive or constructive, shows that you are engaged and committed to patient satisfaction. When patients see that their feedback is valued, they are more likely to contribute. This will also help bolster your online presence as Google sees the interaction and rank your practice higher.
By asking for reviews thoughtfully and respectfully, you can build a strong online presence for your dental practice without violating any guidelines. Remember, the best reviews come from patients who genuinely want to share their positive experiences.
