3 Dental Practice Promotion Ideas to Strengthen your Internal Marketing

As the old dental marketing saying goes, “It costs more to gain a new patient than keep an old one.”  Words couldn’t be truer!  Patient acquisition and retention strategies can vary between dental practices, but one thing remains constant; nurturing and communicating with your current patients is almost always a fruitful marketing strategy. We understand…

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Social Media for Dentists: The New Rules of Running a Promotion on Facebook

Facebook must like dentists. Why else would they make it easier for you to run and administer promotions on Facebook? That’s right, they’ve changed the rules and they are definitely in your favor. Here’s what dentists should know: The Old Rules Entrepreneur Magazine reported that previously, “Facebook’s terms prohibited businesses from using any of the…

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Social Media Videos for Dentists: An In-depth look at Instagram Video and Vine

It’s no secret that dentists and dental specialists who have videos on their practice website have the potential to be head and shoulders above their competition.  Here’s why: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. – 3M Corporation, 2013 40% of people…

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Online Video Marketing: 2 Simple Strategies any Dental Office can Use

Seeing is believing.  It’s no secret that video marketing builds credibility and gives your practice an advantage over competitors.  When potential patients are searching for a dentist online, the most convincing piece of marketing they will see is a video of your current patients, speaking happily about their new smiles.  It’s simple; we connect with…

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Social Media: Internal or External Dental Marketing?

Successful dentists understand that there are two types of effective marketing; relationship-based marketing, also known as internal marketing, and ROI-based marketing, also called external marketing.  Both types play a very important part in successful dental marketing, but in most cases, dentists don’t have the time, budget or staff to effectively do both.  We’ve found that…

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