Online Video Marketing: 2 Simple Strategies any Dental Office can Use

Seeing is believing.  It’s no secret that video marketing builds credibility and gives your practice an advantage over competitors.  When potential patients are searching for a dentist online, the most convincing piece of marketing they will see is a video of your current patients, speaking happily about their new smiles.  It’s simple; we connect with…

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Social Media: Internal or External Dental Marketing?

Successful dentists understand that there are two types of effective marketing; relationship-based marketing, also known as internal marketing, and ROI-based marketing, also called external marketing.  Both types play a very important part in successful dental marketing, but in most cases, dentists don’t have the time, budget or staff to effectively do both.  We’ve found that…

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Marketing Articles we’re Loving: A Few Things a Dentist Should Know about Facebook’s Hashtags

Our timing is impeccable.   A few weeks ago, we published this blog about what dentists shouldn’t do on their Facebook and Twitter accounts; one of them was using Hashtags on Facebook.  In our post, we explained that hashtags are used primarily on Twitter (not Facebook) for two reasons: To Filter your Timeline – Searchable hashtags…

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Four online marketing strategies dentists should AVOID

In marketing there are some strategies that you should use…and definitely some you should lose.  Internet technology is a stunningly fast-paced and ever-changing industry and consequently, so is online marketing. For dentists who want to get more patients who are searching online, a proactive online marketing plan is a must.  But which strategies are best? …

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