What Is GEO? A Look at Generative Engine Optimization
Artificial intelligence is rapidly changing the way people search online. If you’ve recently heard the term Generative Engine Optimization (GEO) and wondered what it means for your dental practice, you’re not alone. GEO is the new buzzword in digital marketing, and while it sounds complex, the basics are straightforward once you understand the connection to […]
What You Need to Know About Appearing in AI Searches
The Short Answer Google’s guidance is clear, there are no additional requirements to appear in AI Overviews or AI Mode, and there are no special optimizations or AI-specific schema to add. If your pages can appear in Search with a snippet, they are eligible for these AI features. Keep following Google’s SEO best practices, and […]
AI-Powered Search Is Changing Everything: What Dental Practices Need to Know
Search is changing quickly, and artificial intelligence is leading the way. Google, Bing, and even ChatGPT are shifting how people find information online, and this change will impact how dental practices attract new patients. Instead of simply showing a list of links, AI-powered search tools can now summarize information and provide direct answers to users. […]
Why Your Google Ads Cost More—And What You Can Do About It
As we shared in our recent post about Zero-Click searches, the way people find dentists online is changing—and fast. Google is now showing more answers directly on the search page, and tools like ChatGPT are becoming part of how people search for healthcare. As a result, it’s harder—and more expensive—to get patients to click on […]
What a Zero-Click Search Looks Like Today
Why Your Dental Practice Needs to Adapt to Zero-Click Searches And what it means for your Google reviews, website content, and keywords Search behavior is changing—and if your dental practice isn’t adapting, you could be missing out on new patients. The trend toward zero-click searches is accelerating, driven largely by AI-powered summaries that deliver instant […]
Google’s New AI Overview: What Dentists Need to Know About the Future of Search
Google’s new AI Overview feature is starting to change how people search for information online—and it could have a real impact on how potential patients find your dental practice. This new tool uses Google’s Gemini model to create quick summaries at the top of search results, often answering a user’s question before they ever click […]
What Is Agentic AI and How Can It Revolutionize Your Dental Practice?
You’ve probably heard a lot about artificial intelligence (AI) in the past couple of years—everything from chatbots to machine learning tools that can write content or analyze data. But now there’s a new term popping up that’s worth your attention: Agentic AI. It’s not just another tech buzzword. It represents a major leap forward in […]
AI vs. Human Touch: Finding the Right Balance in Dental Patient Communication
Artificial Intelligence (AI) is transforming how dental practices connect with patients — but can it replace the human element that builds trust and loyalty? Not even close. At Bullseye Media, we believe AI is a powerful tool to enhance patient communication, not replace it. When used strategically, it can streamline operations, improve responsiveness, and free […]
Can AI Help You Respond to Patient Reviews? A Word of Caution for Dental Practices
Artificial Intelligence (AI) isn’t just for tech giants and futuristic robots anymore — it’s here, and it’s making a big impact in the world of dental marketing. From smarter ad targeting to automated reputation management, AI is helping practices connect with patients more efficiently than ever before. If you’re not leveraging these tools yet, you’re […]
How AI Is Changing the Game for Dental Practice Marketing
Artificial Intelligence (AI) isn’t just for tech giants and futuristic robots anymore — it’s here, and it’s making a big impact in the world of dental marketing. From smarter ad targeting to automated reputation management, AI is helping practices connect with patients more efficiently than ever before. If you’re not leveraging these tools yet, you’re […]