The Flintstones, as its title song goes, were a “modern Stone Age family” on a show that juxtaposed the modern (at least for the 1960’s) with the Stone Age. As a child of the 1970’s, spending Saturday morning watching The Flintstones engage with dinosaur lawnmowers, foot-powered cars, or wooly mammoth showers was great fun.
I wonder how the creators of The Flintstones would adapt the internet to the show’s Stone Age setting?
After reviewing hundreds of dentist’s websites, I can offer several suggestions! Too often, I come across dental websites that are completely stuck in the past, trapped in the internet Stone Age.
It is extremely important that your website be updated and modernized every few years. Why? Well, there are multiple reasons you don’t want a “dinosaur” of a website:
1. Speed
2. Functionality
3. Look and Feel
4. Security
Unfortunately, the world is filled with nefarious people. Some want to cause mischief, while others are out to do as much harm as possible. Out-of-date websites with out-of-date security standards are prime targets for people with bad intentions. New websites use the latest technology and are easier to keep updated from a security standpoint. Patches and updates roll out alarmingly frequently and websites built on older platforms might be ineligible for the latest patches. Hackers exploit those vulnerabilities, which can lead to spreading viruses on unsuspecting site visitors or even completely removing the site from the internet. One day your site is there, the next, it’s sharing some fringe political message. Even worse, your site might totally disappear! Keeping your site’s platform updated is a critical first step toward preventing bad things from happening to your dental practice website.
A website is not a “set it and forget it” type of endeavor. At some point the denizens of Bedrock had to evolve to stay current with the times, as evidenced by The Jetsons being canon to The Flintstones’ timeline. Take a good, hard look at your website, and when you’re ready to transition from Fred and Wilma to George and Jane, give us a call. We’d love the opportunity to take your site to the Space Age!
