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3 Things You Need to Do Right Now to Improve Your Website

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When was the last time you really took a good, deep look at your website and asked yourself if it was presenting the best version of your practice that it possibly can? See, your website is the first impression most prospective patients will get of both you and your practice. As Will Rodgers once wrote, […]

Celebrating Client Success: A Remarkable Journey of Growth

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In business, success isn’t merely about achieving milestones; it’s about consistently surpassing them. At Bullseye Media, we take immense pride in the triumphs of our clients, and over the past six months, the growth seen by our clients using our SEO services has been nothing short of extraordinary. When analyzing the data from the last […]

Improving Your Practice with Call Tracking and Recording

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In the bustling world of modern dentistry, staying ahead of the curve is key to success. One essential tool that can significantly impact the growth and efficiency of your dental practice is call tracking and listening to phone calls. This technology offers invaluable insights into patient behavior, customer service effectiveness, and overall practice performance. In […]

The Crucial Role of Online Reviews for Dental Practices

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In the world of healthcare, online reviews have evolved into potent influencers of consumer decisions and dental practices are spending more and more time trying to get reviews. Understanding where to harness these reviews and acknowledging their importance is key to maintaining and elevating a dental practice’s standing in the community. Where to Gather Online […]

Smile Bright: Unleashing Effective Marketing Strategies for Pediatric Dentists

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In the competitive landscape of healthcare, pediatric dentists play a crucial role in ensuring the oral health of our little ones. To stand out in this specialized field, it’s essential for pediatric dentists to leverage creative marketing ideas and advertising opportunities. Here are some strategies to make your pediatric dental practice shine. 1. Interactive Website […]

Avoid Practicing Sleep Medicine, Unless…

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I can’t count the number of dentists I know who, in mid-career crisis mode, go to a conference and hear about Dental Sleep Medicine (DSM) and think, “Ah-ha, finally! I have a path out of wet-finger dentistry! I can’t do another 15 years of general dentistry. Count me in!” They spend a ton of time […]

Navigating AI Challenges in Dental Marketing: Lessons from Air Canada’s Refund Policy Incident

Navigating AI Challenges in Dental Marketing: Lessons from Air Canada's Refund Policy Incident

In the dynamic landscape of dental marketing, the rise of Artificial Intelligence (AI) brings both opportunities and challenges. A recent incident involving Air Canada’s AI-generated refund policy serves as a wake-up call for dental practices exploring AI solutions. However, the right guidance, particularly from a savvy marketing agency, such as Bullseye Media, can help prevent […]

6 National Dentist Day Marketing Ideas to Boost Appointments (and Smiles!)

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Every March 6th, National Dentist Day shines a spotlight on the dedicated professionals who keep our smiles bright and healthy. While it’s a day to celebrate their incredible work, let’s be honest, for dental practices, it’s also a fantastic opportunity to attract new patients and encourage existing ones to schedule checkups. So, how can you […]

A Smile-Worthy Guide To Optimizing Your Dental Practice Website To Attract New Patients

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In today’s digital age, your website is often the first impression potential patients have of your dental practice. Whether they’re searching for a new dentist or researching specific procedures, a user-friendly, informative website can be the key to attracting new patients and building a thriving practice. This guide will equip you with the essential strategies […]