Getting Your Marketing Reps In
In another life, one of my clients was a gym franchise. We spent the bulk of their not paltry budget in the first quarter of every year. Why, you ask? Because that’s when people are signing up for gym memberships. Don’t believe me? Take a look at these memes. So, what happens with the vast […]
Best Dental Websites of 2022
In this week’s blog post, we are going to highlight five of our favorite dental websites of 2022 and explain why we think they are the best around. That’s not to say that the rest of the websites we built for our clients last year aren’t award-winning quality because they are! We just like to […]
3 Things Coming Your Way in 2023: More New Patients, More Revenue per Patient, AND More Time.
Here’s what we’re working for you in 2023. More New Patients As I reported a few weeks ago, we have cracked the code on increasing google search results for our clients: The average increase in conversions for paid ads across all our clients the first 10 months of 2022 was 183%! For SEO, it was […]
Defining a Patient’s Experience
We all know that patient reviews are important to obtain for your practice. Typically, we think of them as tools patients read to make a judgment on booking an appointment. In today’s blog, we will explain what elements patients include in reviews and how you can use that feedback to define and elevate your patients’ […]
Chat GPT — A Mindblowing New Chatbot
“Whoa. WTH?!?!?”, could be heard down the halls of the Google HQ this week. It’s reported that Mark Zuckerberg even threw his yoga mat across the room. What caused the panic at Google? Chat Generative, Pretrained, Transformer or ChatGPT. ChatGPT was developed by OpenAI, whose investors (with questionable experience in disruption) include Microsoft, LinkedIn founder […]
Maximizing Tech for a Great Patient Experience
Thoughts on dentaleconomics.com‘s recent article highlighting trends that will impact your practice in 2023 I wanna give dentaleconomics.com a big hug and a kiss! In this enlightening article on “Tech and marketing trends that will impact the dental industry in 2023” they cover a lot of ground! For example, dental services is projected to see […]
Dang! Our SEO Team and Paid Ads Teams Are Killing It!
Have you ever found yourself plugging away at something, then look up and realize all the progress you’ve made? Maybe exercising consistently, then one day randomly hopping on the scale and you’re like “Whoa, look at that!” (Ok, me neither, let me try again). Maybe you’re cleaning out a closet or the garage for hours […]
WordPress: Expectations vs. Reality
One of the most widely used website creation and content management systems nowadays is WordPress, and for good reason – it’s adaptable, reasonably priced, and lets you transfer your website to various hosting platforms. It does have certain restrictions, though, just like any tool. In this blog, we will look at three common misconceptions people […]
How do you thank a patient who referred you?
I frequently hear from our Drs.,“I always ask a new patient, ‘How’d you hear about us’”. The Drs. always want to know what’s working in terms of their advertising – which is a very smart thing to ask! However, I’ve never thought to ask this follow-up question, but I’m going to start, “What do you […]
Branding 101: Liquid Death…?
Forgive me for a personal indulgence, but today I wanted to write about one of my favorite brands—Liquid Death. Consider yourself warned, this does not relate directly to the dental field. If you’re still here then fasten your seatbelt. For the uninitiated, Liquid Death is just canned water—that’s it. Nothing more, nothing less. Liquid Death […]
