6 Questions Every Dentist Should Ask Their Digital Agency
6 Questions Every Dentist Should Ask Their Digital Agency, According to a Skeptical Doctor at the SSC Symposium I attended the 2022 Seattle Study Club Symposium last week, where one of the organization’s esteemed dental practitioners addressed the crowd and called me out as a jerk. Ok, he did not literally call me a jerk, […]
Social Media Checkup: Tips and Tricks for 2022
In today’s world, social media is ubiquitous. We use Facebook, YouTube, WhatsApp, Instagram, Twitter, Pinterest, TikTok, and other emerging social media networks to connect, share ideas, and stay in the know. For most of us, engaging with social apps has become part of our daily routine. In fact, the average person spends about two and […]
Is Your Website Ready for 2022?
The technology train, or maybe it’s a rocket, is zooming along. And it’s taking all of us with it. Think how far technology has come in just the last few years: grocery delivery is commonplace, you can watch just about anything you want at the push of a button on your smart TV/Roku/AppleTV, and you […]
The 5 Least Likely Things You’ll Hear From Patients in 2022
A new survey reveals the 5 things you’re LEAST LIKELY to hear from a patient in 2022: “I love this COVID thing! I want to wear a mask forever!” “Why yes, my dental coverage makes perfect sense!” “Doctor, you’re not charging me enough.” “Can I wait in the lobby longer next time? I love 2018 […]
2021: Bullseye Media Year-in-Review
We’re at the end of 2021. What. A. Year. Since I purchased Bullseye Media in late 2020, it’s been a year of growth. We’ve grown our team: adding even more expertise in SEO, content, data analytics, and more. More new clients are coming on board than ever before. And we’ve taken our client offerings to […]
Three New Year’s Resolutions Every Dental Practice Should Make
Ernie Cote, Bullseye Media’s Owner and CEO, discusses the three simple resolutions you can make for 2022 that will improve your online ranking in the latest issue of North Texas Dentistry. Take a look. Set aside 30 minutes each week to vastly improve your online ranking Jonathan Albert, psychotherapist and author of Be Fearless; Change […]
Amping Up Mobile Display with AMP
Apple famously coined “A thousand songs in your pocket” when they launched the iPod in 2001. We’ve come a long way in 20 years: now nearly all of your patients have the entire internet in their pockets (and hands), all day, every day. We went from banking online at our computers to mobile banking. From […]
Finding New Patients Online
A stale office on a busy corner or the Taj Mahal on a dead-end road? How are you finding new patients online? Ernie Cote, Bullseye Media’s Owner and CEO, discusses best practices for SEO in the latest issue of North Texas Dentistry. Take a look. When my daughters were young, we’d play “Would you rather?” […]
Take Control of Your Online Reputation
One crucial step in the digital marketing process for the dental industry is managing online reviews and protecting your practice’s reputation online. This is also likely the most backburner of all backburner tasks in your dental practice. Challenges Of Managing Online Reviews Yourself Finding the time.—Of course, it’s time consuming. Between keeping the day’s schedule […]
Is your front office staff thwarting
your marketing efforts?
It just doesn’t make sense. You invest in proven sleep apnea treatment keywords to drive prospective patients to your website, but you’re not seeing the expected uptick in new patients from these efforts. Your front office staff may unwittingly be to blame. Keywords like “CPAP alternative” have demonstrated success in getting patients to reach out […]
