The first thing most people do when they want to know about someone is “Google” the person. Whether it’s a:
That’s right, even if a patient is referred to you, most likely they will Google you, if nothing else, to get your phone number. But, most of them will also be looking for patient reviews and anything else that’s been posted about you on the web.
88% of consumers trust online review websites (McKremie Online Reputation Management Survey Nov. 2012)
79% of consumers surveyed said that they trust online reviews as much as personal recommendations (Bright Local Consumer Review Survey 2013)
Did you catch that last stat? Nearly 8 out of 10 people said they trust reviews from strangers on the internet as much as recommendations from a friend, family member, or neighbor. That same Bright Local survey found that 85% of people say they read online reviews for local businesses when looking for products and services. So, not only do they trust online reviews, they use them.
When it comes to your online reputation, ignorance is not bliss. The most damaging review is the one you don’t know about. If that review isn’t properly addressed, it can mean dozens of lost patients and thousands in lost revenue in a short amount of time.
Contact us to learn about our proprietary turnkey dental reputation management & brand protection program.