Protecting your reputation online is critical.
It is easy to forget that while Google is far and away the largest search engine, it is also a reputation engine.
The first thing most people do when they want to know about someone is Google them. Whether it’s a:
- Blind date
- Candidate for a job opening
- New neighbor
- or…a dentist they were referred to
That’s right, even if a patient is referred to you, most likely they will Google you, if nothing else, to get your phone number. But, most of them will also be looking for patient reviews and anything else that’s been posted about you on the web.
So, how important is your reputation?88% of consumers trust online review websites (McKremie Online Reputation Management Survey Nov. 2012)
79% of consumers surveyed said that they trust online reviews as much as personal recommendations (Bright Local Consumer Review Survey 2013)
Did you catch that last stat? Nearly 8 out of 10 people said they trust reviews from anonymous strangers on the internet as much as they do recommendations from a friend, family member or neighbor. That same Bright Local survey found that 85% of people say they read online reviews for local businesses when looking for products and services. So, not only do they trust online reviews, they use them.
When it comes to your online reputation, ignorance is not bliss. The most damaging review is the one you don’t know about. If that review isn’t properly addressed, it can mean dozens of lost patients and thousands in lost revenue in a short amount of time.
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