
At Bullseye, one of our core values is learning from everything we do. Each year, we take time to reflect on the successes and challenges we’ve encountered, so we can make sure we’re always improving. As we look back on 2024, we wanted to share the top-performing marketing tactics that helped dental practices like yours thrive—and give you a sneak peek at something we’re excited to test in 2025!

1. Paid Search – Still a Powerful Tool for New Patients
In a world where AI, TikTok bans, and new marketing trends dominate the conversation, one thing remains clear: paid search is still one of the most effective ways to bring in new patients. Google continues to generate billions of dollars each quarter from paid search ads, and there’s a good reason for that—it works. When patients search for dental care online, being at the top of those results gives your practice a powerful advantage. It’s a proven way to drive leads and keep your schedule full.2. Paid Social – Connecting with Patients Where They’re Active
Facebook continues to lead the way in generating new patient leads, especially when we run highly targeted ads for dental practices. While the platform is skewing a bit older, it still has the right audience for many dental practices, offering quick, actionable results. One of the best parts about paid social? You can start seeing new leads almost immediately after launching your campaign—and refining your targeting as you go.

3. SEO – The Unsung Hero of Long-Term Growth
You’ve probably seen headlines claiming that “SEO is dead,” but let me tell you—it’s not. In fact, SEO is alive and well, and it’s one of the most valuable long-term strategies you can invest in. Sure, SEO changes and evolves over time, but it’s still the most effective way to ensure new patients find your practice online. Here’s the key: SEO is an investment that pays off over time. For example, a $600/month SEO service can lead to a significant return. If you grow at 4% a month (actual client results), your practice could see an additional $79,000 in revenue over the course of the year! That’s a 10-to-1 return on investment. Pretty solid, right?4. Direct Mail – Targeted and Effective
I know what you’re thinking—“Direct mail? Isn’t that outdated?” Well, not quite. When we talk about direct mail, we’re talking about highly targeted, personalized campaigns that focus on new movers to your area. Think about it: when people move, they often need a new dentist. It’s the perfect time to send a friendly welcome message introducing your practice. We can even layer on additional targeting, like household income or parental status, to make sure your mailer reaches the right people. It’s a tried-and-true tactic that still works wonders when done correctly.