Top Marketing Strategies for Dentists From 2024 – What Worked & What’s Coming Next

marketing strategy
At Bullseye, one of our core values is learning from everything we do. Each year, we take time to reflect on the successes and challenges we’ve encountered, so we can make sure we’re always improving. As we look back on 2024, we wanted to share the top-performing marketing tactics that helped dental practices like yours thrive—and give you a sneak peek at something we’re excited to test in 2025!
paid search

1. Paid Search – Still a Powerful Tool for New Patients

In a world where AI, TikTok bans, and new marketing trends dominate the conversation, one thing remains clear: paid search is still one of the most effective ways to bring in new patients. Google continues to generate billions of dollars each quarter from paid search ads, and there’s a good reason for that—it works. When patients search for dental care online, being at the top of those results gives your practice a powerful advantage. It’s a proven way to drive leads and keep your schedule full.

2. Paid Social – Connecting with Patients Where They’re Active

Facebook continues to lead the way in generating new patient leads, especially when we run highly targeted ads for dental practices. While the platform is skewing a bit older, it still has the right audience for many dental practices, offering quick, actionable results. One of the best parts about paid social? You can start seeing new leads almost immediately after launching your campaign—and refining your targeting as you go.
social media

3. SEO – The Unsung Hero of Long-Term Growth

You’ve probably seen headlines claiming that “SEO is dead,” but let me tell you—it’s not. In fact, SEO is alive and well, and it’s one of the most valuable long-term strategies you can invest in. Sure, SEO changes and evolves over time, but it’s still the most effective way to ensure new patients find your practice online. Here’s the key: SEO is an investment that pays off over time. For example, a $600/month SEO service can lead to a significant return. If you grow at 4% a month (actual client results), your practice could see an additional $79,000 in revenue over the course of the year! That’s a 10-to-1 return on investment. Pretty solid, right?

4. Direct Mail – Targeted and Effective

I know what you’re thinking—“Direct mail? Isn’t that outdated?” Well, not quite. When we talk about direct mail, we’re talking about highly targeted, personalized campaigns that focus on new movers to your area. Think about it: when people move, they often need a new dentist. It’s the perfect time to send a friendly welcome message introducing your practice. We can even layer on additional targeting, like household income or parental status, to make sure your mailer reaches the right people. It’s a tried-and-true tactic that still works wonders when done correctly.
mailbox

Looking Ahead to 2025: Streaming TV Ads for Local Exposure

We’re always exploring new ways to help dental practices reach more potential patients, and in 2025, we’re excited to test something that could revolutionize local advertising—affordable local TV ads through streaming platforms. For years, working with traditional TV stations has been a challenge due to high costs and complicated scheduling. But now, with streaming, you can reach a local audience with TV-style ads on a much more reasonable budget. Even better? Some platforms can dynamically generate your commercial, so you don’t even have to step in front of the camera! This could be a game-changer for practices looking to boost their local visibility.

Wrapping Up – A Year of Success and Growth

2024 has been a year of growth and success for Bullseye and our clients, and we’re excited to continue this momentum into 2025. If you’re interested in testing any of the tactics we’ve shared, or if you have any questions about how to grow your practice, don’t hesitate to reach out. Let’s make 2025 your best year yet!
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