Online dental marketing is an essential strategy for dentists looking to reach potential patients in today’s digital age. As a local service business, Google Local Service Ads provide a significant opportunity for dental practices to showcase their services to local patients who are actively searching for a dentist online. In this post, we’ll explore what Google Local Service Ads are and how dentists can leverage this advertising tool to drive more leads and grow their practice.
What are Google Local Service Ads?
Google Local Service Ads, also known as Google Guaranteed Ads, are a new and powerful addition to the world of digital marketing. These ads appear at the very top of a Google search results page, above even paid search ads, giving businesses a chance to get noticed before anything else.
The way these ads work is simple: businesses pay to have their ad displayed at the top of search results pages for relevant search queries. This means that when someone types in a search term like “dentist near me,” they are likely to see Google Local Service Ads for local dental practices at the top of the page.
But there’s more to Google Local Service Ads than just their placement on search results pages. What sets these ads apart is the “Google Guarantee” that comes with them. This means that businesses who use Google Local Service Ads are backed by Google’s trust and credibility, making them more likely to be trusted by potential customers.
Google Local Service Ads are a powerful tool for businesses looking to increase their visibility and reach new customers through digital marketing. With their prominent placement and the added trust of the Google Guarantee, these ads are an effective way to get noticed by local customers in need of dental services. While Google Local Service Ads are a newer feature of digital marketing, they are already proving to be an effective tool for many industries, including dentistry. By appearing at the top of search results pages and having the added credibility of the Google Guarantee, businesses using these ads can increase their visibility and attract new customers in a competitive digital landscape. With that said, let’s explore some of the benefits of using Google Local Service Ads for dentists.
Benefits of Using Google Local Service Ads for Dentists
As a dentist, it’s essential to get your business in front of the right people who are actively searching for dental services in your area. One of the best ways to do this is through Google Local Service Ads (LSA). Here are some of the benefits of using Google LSA for your dental practice:
- Increased visibility: Google Local Service Ads appear at the top of the search engine results page (SERP), giving your dental practice prime real estate in front of potential patients. With Google LSA, your dental practice will appear above regular search results, making it easier for people to find you.
- Improved lead quality: Because Google LSA is designed for local searches, it means that you’re reaching out to people in your area who are looking for your services. This results in better lead quality as people are more likely to choose your dental practice since you’re a local business.
- More control over your budget: With Google LSA, you only pay for qualified leads, which means you won’t have to worry about spending money on clicks that won’t convert into leads. You also have the option to set your budget, so you have complete control over how much you spend on advertising.
- Enhanced credibility: Google LSA allows you to showcase your business’s ratings and reviews, which helps build trust with potential patients. It’s also worth noting that Google only allows businesses with a good reputation to advertise using Google LSA, so if you’re running LSA, you’re showing the world that you’re a credible business.
- Better user experience: Google LSA is designed to provide a seamless user experience for potential patients. This means that they can quickly and easily find the information they’re looking for, such as your contact details, services, and ratings and reviews.
Requirements for advertising with Local Service Ads
The requirements for using Google Local Service Ads vary depending on the business category and location. However, some general requirements include:
- Business License: You must have a valid state business license, NPI registration, and appropriate licenses for team members.
Insurance: You must provide proof of liability insurance.
- Background checks: In some cases, you may be required to pass a background check. Google will cover the cost.
Minimum reviews: You must have at least 5 Google reviews.
- Google Business Profile: You must have a Google Business Profile for your business.
- Billing and budget: You must set up billing and a budget.
- Location: Local Service Ads will not run in all areas. If an area is small and there isn’t much search volume or enough dentists who want to participate, Google will not offer the service.
Overall, Google LSA is an excellent way to increase visibility and reach out to potential patients in your area. By showcasing your dental practice to the right people at the right time, you can improve lead quality, increase credibility, and provide a better user experience. If you are interested in setting up an Local Services ad, contact Bullseye Media LLC today!