The Short Answer
Google’s guidance is clear, there are no additional requirements to appear in AI Overviews or AI Mode, and there are no special optimizations or AI-specific schema to add. If your pages can appear in Search with a snippet, they are eligible for these AI features. Keep following Google’s SEO best practices, and you are on the right path.
What Dental Practices Should Focus On
The same fundamentals that help you rank and convert still apply. Make sure Google can crawl and index your site, that your pages load quickly, and that your core services are explained in clear, patient friendly text. Use internal links so people, and Google, can find high value pages like dental implants, Invisalign, and wisdom teeth removal. Support your copy with professional in office photos that reflect your team and cases, not generic stock images. If speed is an issue, fix it, because slow pages cost you.
Google’s documentation reinforces these fundamentals, including internal links, page experience, clear textual content, and accurate structured data that matches the visible page. See Google’s full guidance on AI features and your website.
Myth Buster, Schema Alone Will Not Get You Into AI Overviews
There is no special schema for AI Overviews or AI Mode, and early community tests show that adding structured data by itself does not boost AI visibility. Use schema to reflect on page content accurately, not to replace it. Here is a concise testing recap.
Keep Perspective On What Drives Calls
AI related search behavior is growing, but current data shows AI search referrals are still under 1 percent of traffic for most sites, while Google organic search remains the primary driver of traffic and revenue. Here is a useful data summary and analysis. Also, some AI answers can lead to zero click searches, so make sure you measure performance beyond clicks. Here is a quick primer on zero click behavior.
Not Sure Where You Stand, Let’s Talk
Every site we launch at Bullseye Media follows SEO best practices from day one. However, if you are not on our ongoing SEO service, you may be missing important pieces, things like fresh content updates, local listings management, and review management. We are here to show you exactly what to prioritize for your market.
Have questions about your SEO footing, or want a quick assessment of your practice site, contact us or call (800) 506-9817.
