Facebook continues to be one of the best ways a dentist can connect with their current and potential patients outside of the office. Plain and simple, they like to see you in as many online places as possible to “check you out” before they book an appointment – particularly for your potential patients. Here are…
DetailsFor a couple years now, dentists have been hearing about the importance of social media, namely – Google+. And that’s a good thing! After all, Google+ is slowly becoming the foundational platform that all Google products (mail, maps, search) will eventually be based on. To break it down even further for dentists, here is how…
DetailsThere are so many possibilities when it comes to designing or if you’ve been around awhile, “re-designing” your website. Which color schemes should you choose? Which photos of your office should you add? How much time and money should you invest in your format headshots for the “About the Doctor” page? While that last decision…
DetailsWhen implemented correctly, pay-per-click advertising can be a full time job. There are many elements that need to happen for a dental PPC campaign to work, like; keyword research, keyword selection, landing page creation, ad copy, analytics and of course, all of that tracking and analyzing to see if any of this is converting into…
DetailsFor a few years now, dentists have heard that positive online reviews of their practice are an excellent way to support their online marketing efforts and give their practice a leg up against competition. And they are! Thousands of people search sites like Yelp.com and Angie’s List for user recommendations on services like which restaurant…
Details2013 was the year of content marketing and 2014 just may be the year of pay-per-click advertising (PPC.) We’ve found that dentists and dental practices who want to increase their site traffic, target a specific procedure or service and get new patients in the door quickly, PPC is your best bet. Below, we break down…
DetailsWhen dentists hear marketing professionals tell them that they need a dental blog for their website, they usually sigh and say, “Sure, I’ll find the time to write and maintain a blog right between my 10 minute lunch break and my 1pm patient appointment.” Typically, they don’t have the time to write a blog and…
DetailsOrthodontists are not like dentists; you specialize in different services than a general dentist does and typically orthodontists have a more specific patient base. So why should your website look like your dentist colleague’s up the street? In two words: it shouldn’t. While yes, a good orthodontist website is professional, eye-catching, informative, accessible on all…
DetailsFacebook has proven to be a very valuable marketing tool for dental practices. Why? A dynamic dental Facebook page can help strengthen your internal patient relationships and has the capability to give your SEO efforts a boost by sending Google social signals that help establish your website’s credibility and authority – which usually means a…
DetailsDental videos are a great way to engage your current and potential patient base. If they feature the dentist, they help build credibility. How? According to MarketingProfs.com, 65% of people are visual learners. That means more than half of your potential patients will connect with you and your practice best by seeing what you offer,…
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