Wouldn’t marketing be fun if your dental practice had an endless budget? You could try every “sure fire” strategy that every marketing or advertising professional suggested and basically, spend until you reached your patient flow goals. Wouldn’t that be fun? But alas, we live in the real world. Marketing budgets are not endless and in…
DetailsFor quite a while now; well, years to be exact, we’ve been advising dentists and dental specialists that their patients and potential patients want to have the ability to access their website via their smart phone and tablets. You can read about that here, here and here. In fact, many of the world’s most successful…
DetailsThere sure is a lot of fuss about Google+ lately. If you haven’t heard, Google’s Google+ guru Vic Gundotra announced on April 24th, 2014 that he is leaving the tech giant and with that, has come much speculation that his departure could mean the impending demise of Google+. Hey now, let’s not get ahead of…
DetailsIt’s no secret that online dental marketing is forever changing. Technology itself is always working on the bigger and better way to deliver information and with that, usually comes sweeping changes to how small businesses (like dental practices) market to people online. Here is a snapshot of how online dental marketing has changed just in…
DetailsFacebook continues to be one of the best ways a dentist can connect with their current and potential patients outside of the office. Plain and simple, they like to see you in as many online places as possible to “check you out” before they book an appointment – particularly for your potential patients. Here are…
DetailsFor a couple years now, dentists have been hearing about the importance of social media, namely – Google+. And that’s a good thing! After all, Google+ is slowly becoming the foundational platform that all Google products (mail, maps, search) will eventually be based on. To break it down even further for dentists, here is how…
DetailsThere are so many possibilities when it comes to designing or if you’ve been around awhile, “re-designing” your website. Which color schemes should you choose? Which photos of your office should you add? How much time and money should you invest in your format headshots for the “About the Doctor” page? While that last decision…
DetailsWhen implemented correctly, pay-per-click advertising can be a full time job. There are many elements that need to happen for a dental PPC campaign to work, like; keyword research, keyword selection, landing page creation, ad copy, analytics and of course, all of that tracking and analyzing to see if any of this is converting into…
DetailsFor a few years now, dentists have heard that positive online reviews of their practice are an excellent way to support their online marketing efforts and give their practice a leg up against competition. And they are! Thousands of people search sites like Yelp.com and Angie’s List for user recommendations on services like which restaurant…
Details2013 was the year of content marketing and 2014 just may be the year of pay-per-click advertising (PPC.) We’ve found that dentists and dental practices who want to increase their site traffic, target a specific procedure or service and get new patients in the door quickly, PPC is your best bet. Below, we break down…
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