What a Violinist can teach a Dentist about Successful Branding

You’ve probably never heard of Joshua Bell.  Don’t worry, you’re not alone; a busy subway station full of morning commuters in Washington, D.C. didn’t know who he was either.  The story, which has a powerful message for dentists on the importance of branding your practice, goes like this: On the morning of January 12th, 2007,…

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