Why Your Google Ads Cost More—And What You Can Do About It
As we shared in our recent post about Zero-Click searches, the way people find dentists online is changing—and fast. Google is now showing more answers directly on the search page, and tools like ChatGPT are becoming part of how people search for healthcare. As a result, it’s harder—and more expensive—to get patients to click on […]
What Is Agentic AI and How Can It Revolutionize Your Dental Practice?
You’ve probably heard a lot about artificial intelligence (AI) in the past couple of years—everything from chatbots to machine learning tools that can write content or analyze data. But now there’s a new term popping up that’s worth your attention: Agentic AI. It’s not just another tech buzzword. It represents a major leap forward in […]
Bullseye Media President Elected to the State of Search Board of Directors
[Dallas, Texas] – [03/2025] – Bullseye Media is proud to announce that its President, Chris Meager, was elected to the Board of Directors for State of Search—one of the most respected and insightful organizations in the digital search marketing arena. State of Search has long been recognized as a beacon of innovation and unbiased industry […]
Top Marketing Strategies for Dentists From 2024 – What Worked & What’s Coming Next
At Bullseye, one of our core values is learning from everything we do. Each year, we take time to reflect on the successes and challenges we’ve encountered, so we can make sure we’re always improving. As we look back on 2024, we wanted to share the top-performing marketing tactics that helped dental practices like yours […]
BlueSky vs. X (Formerly Twitter)
Why People Are Choosing BlueSky After the US Election TL;DR: Since the 2020 U.S. election, BlueSky has seen significant growth as users seek alternatives to X (formerly Twitter) following Elon Musk’s acquisition. X has faced criticism for its relaxed content moderation, paid verification, and chaotic changes, leading many to feel the platform no longer fosters […]
What is Search GPT?
Learn how to boost patient trust & protect your practice’s image with effective online reputation management for dentists.
How to Dodge Bad Agencies: Protect Your Business with a Smile
Debunk 4 common dental SEO misconceptions and boost your practice’s online visibility with our friendly tips.
Unveiling AI’s Impact: Embracing Opportunities
Explore how the Oklahoma Dental Foundation transformed its outreach and operations with a new website crafted by Bullseye Media.
Looking Back/Looking Forward
Where have we come from… Ernie Cote’s arrival at Bullseye Media three years ago marked a turning point. His digital expertise coupled with his infectious enthusiasm helped us expand like never before. We added services, increased support, and improved industry outreach, allowing us to strengthen our relationships across the board. We focused in on dental […]
3 Keys to a Successful Sleep Practice
While working to grow sleep practices across the US, I have started to notice what I call 3 key factors that indicate early on if the sleep practice is going to be successful or not. This is by no means a definitive list. Many practices have survived and even thrived without one or any of […]