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To Blog or Not to Blog? – That is the Question

typing a dental blog on laptop

Do blogs on websites matter anymore? In fact, does anyone actually read blogs these days? Surprisingly, the answer to both questions is a resounding YES! From a very basic perspective, blogs are a great way to boost your site’s SEO juice. However, that’s just one of a myriad of reasons why your site should have […]

If You Can’t Measure It, You Can’t Improve It

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As digital marketers, data and measurement are part of everything we do. We build them into our services and use them regularly to analyze our efforts and ensure we meet your goals. We present this analysis to you every few months via your client report. Today, we aim to help you better understand your client […]

Google Business Profile: Your Most Powerful Marketing Tool

Google Business Profile: Powerful Marketing Tool

Do you remember the last time you invited someone new into your home? You made sure to give them your correct address, phone number, and a general idea of what to expect. Ahead of their visit, you cleaned up your space and made it look welcoming. After greeting them at the door, you probably gave […]

3 Changes Dental Practitioners Should Expect From Google’s New Analytics Platform

data privacy concerns

The digital media landscape is constantly evolving, thanks to growing concerns and regulations on privacy and data security. At Bullseye Media, our team has you covered when it comes to keeping pace with these changes, like Google’s recent announcement about its analytics platform. Google’s analytics platform (currently called Universal Analytics, or UA for short) is […]

Dental Practitioner’s Top 4 Questions About Lead Generation

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Thriving dental offices all have one important thing in common: a reliable method of generating leads.  In the dental industry, this translates to measurable strategies that consistently bring new patients to your practice so that you experience steady growth. We’ve helped more than 375 dental clients grow their practices with digital marketing and lead generation […]

Stop Googling Yourself

defeated dentist looking at laptop

We know you do it. It’s normal to be curious about where you rank and how you appear via Google search results.  Afterall, being easy to find online makes it easy for potential patients to find their way to your office. However, the results that you see when you do a Google search are not […]

The 5 Least Likely Things You’ll Hear From Patients in 2022

5 things you won't hear from patients in 2022

A new survey reveals the 5 things you’re LEAST LIKELY to hear from a patient in 2022: “I love this COVID thing! I want to wear a mask forever!” “Why yes, my dental coverage makes perfect sense!” “Doctor, you’re not charging me enough.” “Can I wait in the lobby longer next time? I love 2018 […]

Amping Up Mobile Display with AMP

AMP in mobile view

Apple famously coined “A thousand songs in your pocket” when they launched the iPod in 2001. We’ve come a long way in 20 years: now nearly all of your patients have the entire internet in their pockets (and hands), all day, every day. We went from banking online at our computers to mobile banking. From […]

Finding New Patients Online

Busy street with foot traffic

A stale office on a busy corner or the Taj Mahal on a dead-end road? How are you finding new patients online? Ernie Cote, Bullseye Media’s Owner and CEO, discusses best practices for SEO in the latest issue of North Texas Dentistry. Take a look. When my daughters were young, we’d play “Would you rather?” […]