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To Blog or Not to Blog? – That is the Question

typing a dental blog on laptop

Do blogs on websites matter anymore? In fact, does anyone actually read blogs these days? Surprisingly, the answer to both questions is a resounding YES! From a very basic perspective, blogs are a great way to boost your site’s SEO juice. However, that’s just one of a myriad of reasons why your site should have […]

Why Reviews Are Vital to Your Dental Practice

Why Reviews Are Vital to Your Dental Practice

Did you know that up to 94% of future patients look at reviews on Google, Yelp, and Facebook before selecting a dental provider? Not only do they want to see a high star rating, and a decent amount of reviews posted, but they also want to see how you interact with reviews. Responding to all […]

Bullseye Media Donates to Smile Bangladesh

Smile Bangladesh

PRESS RELEASE Bullseye Media Donates to Smile Bangladesh Proudly supports the work of client, Dr. John Wallace Bullseye Media owner/CEO Ernie Cote was excited to join Dr. John Wallace this past weekend to announce that Bullseye Media is donating $3,000 towards Dr. Wallace’s Smile Bangladesh project. This donation will pay for 10 cleft palate surgeries. […]

Bullseye Media, LLC (‘Bullseye’) attends the Seattle Study Club’s (SSC) Rising Stars and Coordinators Conference in Chicago, September 15-17

Seattle Study Club Coordinators Conference

PRESS RELEASE Bullseye is a proud partner of the SSC, supporting the Club’s digital presence including the Coordinator’s Portal. DALLAS, September 19, 2022. With over 250 chapters, Seattle Study Club is an international network of dental professionals interested in furthering their knowledge and providing excellent care.   Coordinators are vitally important to chapter success; their […]

1000% Growth is Worth a Thousand Words (In this case, just over 300 words…)

Happy dental patients

They say a picture is worth a thousand words. In this case, a picture is worth almost a 1000% increase in Google patient reviews! When searching for a new dentist, patients will look most favorably on those practices with over 100 reviews, and the more reviews you have (500, 1000…!) the better. Why? Credibility. High […]

4 Tips to Protect Patient Privacy When Responding to Online Feedback

button on keyboard with word privacy on it

“Get a life.” That’s how one dentist ended his scathing public response to a bad online review recently. And that’s after revealing details about his patient’s personal health information (PHI), a clear violation of the U.S. Health Insurance Portability and Accountability Act (HIPAA). As a consequence of the violation (combined with the dentist’s refusal to […]

Bad reviews = Good opportunities

man reading reviews on laptop

It may be hard to believe, but negative online reviews can actually benefit your dental practice. Of course, five-star ratings and glowing feedback will help you build a strong online reputation, but perfect reviews shouldn’t be your highest goal. Here are four ways negative reviews can actually improve your practice’s reputation: 1) Visibility Even negative […]

Don’t miss another patient call

woman on iphone

Just two missed phone calls each week can equate to 104 potential lost sales—or in your case, 104 potential lost patients—per year. What if your office had a system in place that ensured you never missed another call? In response to patients’ overwhelming preference for text communication, we introduced our HIPAA-compliant patient messaging service last […]

Stop putting your patients on hold

man frustrated on call

When it comes to scheduling and confirming dental appointments, no one likes to wait on the phone lines. Okay, maybe no one except this guy. (We admit, he has some sweet dance moves.) The rest of us aren’t usually in the mood to jam to our dentist’s hold music.  Take Dr. Ernie’s patients, for example. […]