The Necessities of a Successful Orthodontist Website

Orthodontists are not like dentists; you specialize in different services than a general dentist does and typically orthodontists have a more specific patient base.  So why should your website look like your dentist colleague’s up the street?  In two words: it shouldn’t. While yes, a good orthodontist website is professional, eye-catching, informative, accessible on all…

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Everything a Dentist should know about Facebook’s Latest Newsfeed Algorithm Update

Facebook has proven to be a very valuable marketing tool for dental practices.  Why?  A dynamic dental Facebook page can help strengthen your internal patient relationships and has the capability to give your SEO efforts a boost by sending Google social signals that help establish your website’s credibility and authority – which usually means a…

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Year in Review: The Top Four Changes to Online Dental Marketing in 2013

Online marketing changes about as quickly as the months pass, and 2013 has been no exception.  In this year alone, online marketing specialists saw drastic changes to the way Facebook users can search for local information and watched Google make the most dramatic change to its search algorithm since 2001.  Needless to say, we’ve been…

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