Improve morale and customer service – fire a client! Literally trash ‘em.
At our quarterly meetings, a piece of paper is circulated among the team and everyone gets to write the name of a client we’d like to fire. The client listed most frequently on that sheet gets an email from me the same day explaining that we will work with them on a smooth transition to […]
What’s the Difference Between a Domain and a Website?
Domain, website, web hosting… There are a lot of terms in our online world that all mean the same thing, right? Wrong. These are all parts of a whole and understanding the difference between them is key to understanding how websites on the internet work and how people can find yours. Think of it Like […]
Back to Marketing Basics
In my time at Bullseye Media this is the one lesson I have been reminded of more often than anything else: Dentists are not marketers. There, I said it. I do not mean this as a put-down or to be derisive, it’s just fact. (Hopefully you haven’t stopped reading yet.) You went to dental school […]
What Dentists Want to Change Most About Their Websites (and why they should!)
You just launched a brand new website for your practice. It’s finished! Or is it? No matter how up to date, content-rich, or technologically advanced your website, a website is never really “complete” for long. Why? Because if there’s one thing you can rely on in your practice, it’s change. And to keep your patients […]
Is Your Website a Yabba Dabba Doozie?
The Flintstones, as its title song goes, were a “modern Stone Age family” on a show that juxtaposed the modern (at least for the 1960’s) with the Stone Age. As a child of the 1970’s, spending Saturday morning watching The Flintstones engage with dinosaur lawnmowers, foot-powered cars, or wooly mammoth showers was great fun. I […]
1000% Growth is Worth a Thousand Words (In this case, just over 300 words…)
They say a picture is worth a thousand words. In this case, a picture is worth almost a 1000% increase in Google patient reviews! When searching for a new dentist, patients will look most favorably on those practices with over 100 reviews, and the more reviews you have (500, 1000…!) the better. Why? Credibility. High […]
How Not to Get Swindled by your Agency
I’m a liar. I’m sorry. I wrote an article on the 6 Questions Every Dentist Should Ask Their Digital Agency and I just learned that there is another; a seventh, really, really, (really!) important question to ask: Is this the entire agreement, including ALL Terms and Conditions? Here’s why. It has become common practice for […]
If You Can’t Measure It, You Can’t Improve It
As digital marketers, data and measurement are part of everything we do. We build them into our services and use them regularly to analyze our efforts and ensure we meet your goals. We present this analysis to you every few months via your client report. Today, we aim to help you better understand your client […]
Google Business Profile: Your Most Powerful Marketing Tool
Do you remember the last time you invited someone new into your home? You made sure to give them your correct address, phone number, and a general idea of what to expect. Ahead of their visit, you cleaned up your space and made it look welcoming. After greeting them at the door, you probably gave […]
3 Changes Dental Practitioners Should Expect From Google’s New Analytics Platform
The digital media landscape is constantly evolving, thanks to growing concerns and regulations on privacy and data security. At Bullseye Media, our team has you covered when it comes to keeping pace with these changes, like Google’s recent announcement about its analytics platform. Google’s analytics platform (currently called Universal Analytics, or UA for short) is […]