An unprotected online reputation can be an unsatisfied patient’s proverbial playground. If patients feel like they were underserved by you or your staff (whether they really were or not), they want to share it with the world. While in the past that might have meant telling their spouse and maybe their morning coffee group, today…
DetailsOur research tells us that most people making the dental services decisions for their family are the female spouse aka “the mom” of the house. Common knowledge tells us that most moms are busy. They multitask. So when their kids need a dental service (orthodontics, first appointment, etc), when do you think they search for…
DetailsThe way that patients find a dentist has been forever revolutionized by the Internet, considering an overwhelming number of people searching for a specific product or service do so by going straight to Google. They pick up their phone, tablet or computer mouse and search for what they want and where they want to purchase…
DetailsWhen it comes to the ever-evolving landscape of online dental marketing, the old adage shouldread, “The more things change, the more they….well…change.” It seems as soon as marketing experts and business owners formulate an online marketing approach that is working for them, Google changes the rules; and strategies need to be revised or in some…
DetailsAt BullseyeMedia, we think about marketing…a lot. So naturally, when the holiday season comes around, we can’t help but get just a little bit excited when our favorite products and services roll out those high dollar ad campaigns in an effort to compete for and win our holiday shopping dollars. We asked a few of…
DetailsSmile Train restores the smiles of thousands of children with severe cleft palates using innovative and cost-effective surgeries. As part of our core values and mission, Bullseye Media gives a portion of its profits to local and national charities. This year, we are happy to give our time, effort and money to 3e McKinney’s Christmas…
DetailsGoogle. Google. Google. It’s always about Google, isn’t it? And why shouldn’t it be? Searchenginewatch.com says that as of July 2012, Google owns a 66.8% share of the search engine market with primary competitors Bing and Yahoo far, far, FAR behind. The people have spoken and Google is their search engine of choice. Fair enough.…
DetailsAs we wrote previously, an ever-increasing share of website visitors are on mobile devices. Unfortunately, a disproportionate number of dental practices are actually developing mobile-friendly sites to meet the growing demand. This is understandable. Who wants to have two (or three or four) different websites to cater to each device? And who has the time…
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