How do you thank a patient who referred you?
I frequently hear from our Drs.,“I always ask a new patient, ‘How’d you hear about us’”. The Drs. always want to know what’s working in terms of their advertising – which is a very smart thing to ask! However, I’ve never thought to ask this follow-up question, but I’m going to start, “What do you […]
Branding 101: Liquid Death…?
Forgive me for a personal indulgence, but today I wanted to write about one of my favorite brands—Liquid Death. Consider yourself warned, this does not relate directly to the dental field. If you’re still here then fasten your seatbelt. For the uninitiated, Liquid Death is just canned water—that’s it. Nothing more, nothing less. Liquid Death […]
Pulling Back the Curtain on PHP
For today’s blog post, I thought I’d pull the curtain back and share some of the behind-the-scenes things that we’re working on. Our latest major technical project has been upgrading all of our client websites to the latest version of PHP. This process is very time consuming and requires a significant attention to detail as […]
Rather than a generic “Mission Statement,” Bullseye Media embraces our Iconic Behaviors
Years ago my friend Eve Mayer owned a company called Social Media Delivered and in their office were these mesmerizing icons on the wall – a unicorn and a flying witch, if memory serves (and mine serves me very poorly these days, so apologies, Eve, if I got the icons all wrong). But it left […]
We got dumped! And Oral Sleep Alliances are to blame.
Lessons shared with the Premier Study Club I recently opened my presentation at the Premier Study Club by reading this Dear John letter from a client who recently dumped us: Dear Ernie, This is a difficult letter for me to write, but it’s not working out.I need space, Ernie. Between appointments, I mean; I literally […]
Why Reviews Are Vital to Your Dental Practice
Did you know that up to 94% of future patients look at reviews on Google, Yelp, and Facebook before selecting a dental provider? Not only do they want to see a high star rating, and a decent amount of reviews posted, but they also want to see how you interact with reviews. Responding to all […]
6 Elements that Should Appear on Every Dental Practice’s Home Page
Did you know that your website has approximately seven seconds to engage a visitor? Sounds crazy, but it’s true! Prospective patients are impatient (see what I did there?) and will not spend time reading your entire website. Instead, they will scan your homepage to find what they are looking for before even thinking about visiting […]
Facebook Insights Dentists Use To Reach More Patients
Have you ever posted what you thought was a great Facebook post, but the post only got a few likes? Did your post not identify with your patients, or was it just bad timing of the post? Take the guesswork out of your social media strategy by using Facebook’s tool, Page Insights! Facebook’s Page Insights […]
Improve morale and customer service – fire a client! Literally trash ‘em.
At our quarterly meetings, a piece of paper is circulated among the team and everyone gets to write the name of a client we’d like to fire. The client listed most frequently on that sheet gets an email from me the same day explaining that we will work with them on a smooth transition to […]
What’s the Difference Between a Domain and a Website?
Domain, website, web hosting… There are a lot of terms in our online world that all mean the same thing, right? Wrong. These are all parts of a whole and understanding the difference between them is key to understanding how websites on the internet work and how people can find yours. Think of it Like […]
