Why Reviews Are Vital to Your Dental Practice
Did you know that up to 94% of future patients look at reviews on Google, Yelp, and Facebook before selecting a dental provider? Not only do they want to see a high star rating, and a decent amount of reviews posted, but they also want to see how you interact with reviews. Responding to all […]
6 Elements that Should Appear on Every Dental Practice’s Home Page
Did you know that your website has approximately seven seconds to engage a visitor? Sounds crazy, but it’s true! Prospective patients are impatient (see what I did there?) and will not spend time reading your entire website. Instead, they will scan your homepage to find what they are looking for before even thinking about visiting […]
Facebook Insights Dentists Use To Reach More Patients
Have you ever posted what you thought was a great Facebook post, but the post only got a few likes? Did your post not identify with your patients, or was it just bad timing of the post? Take the guesswork out of your social media strategy by using Facebook’s tool, Page Insights! Facebook’s Page Insights […]
Improve morale and customer service – fire a client! Literally trash ‘em.
At our quarterly meetings, a piece of paper is circulated among the team and everyone gets to write the name of a client we’d like to fire. The client listed most frequently on that sheet gets an email from me the same day explaining that we will work with them on a smooth transition to […]
What’s the Difference Between a Domain and a Website?
Domain, website, web hosting… There are a lot of terms in our online world that all mean the same thing, right? Wrong. These are all parts of a whole and understanding the difference between them is key to understanding how websites on the internet work and how people can find yours. Think of it Like […]
Back to Marketing Basics
In my time at Bullseye Media this is the one lesson I have been reminded of more often than anything else: Dentists are not marketers. There, I said it. I do not mean this as a put-down or to be derisive, it’s just fact. (Hopefully you haven’t stopped reading yet.) You went to dental school […]
What Dentists Want to Change Most About Their Websites (and why they should!)
You just launched a brand new website for your practice. It’s finished! Or is it? No matter how up to date, content-rich, or technologically advanced your website, a website is never really “complete” for long. Why? Because if there’s one thing you can rely on in your practice, it’s change. And to keep your patients […]
Is Your Website a Yabba Dabba Doozie?
The Flintstones, as its title song goes, were a “modern Stone Age family” on a show that juxtaposed the modern (at least for the 1960’s) with the Stone Age. As a child of the 1970’s, spending Saturday morning watching The Flintstones engage with dinosaur lawnmowers, foot-powered cars, or wooly mammoth showers was great fun. I […]
1000% Growth is Worth a Thousand Words (In this case, just over 300 words…)
They say a picture is worth a thousand words. In this case, a picture is worth almost a 1000% increase in Google patient reviews! When searching for a new dentist, patients will look most favorably on those practices with over 100 reviews, and the more reviews you have (500, 1000…!) the better. Why? Credibility. High […]
How Not to Get Swindled by your Agency
I’m a liar. I’m sorry. I wrote an article on the 6 Questions Every Dentist Should Ask Their Digital Agency and I just learned that there is another; a seventh, really, really, (really!) important question to ask: Is this the entire agreement, including ALL Terms and Conditions? Here’s why. It has become common practice for […]