Two Tips for Improving Efficiency and Retaining Clients
Last week at the 30th Annual Seattle Study Club Symposium, I was asked to record two Expert Tips videos. Thought I’d recap those Tips for all our clients. Expert Tip #1 An excellent lead conversion tool is asynchronous consults. Here is how it works: Imagine that I’m tired of seeing my crooked teeth on Zoom […]
Getting Your Marketing Reps In
In another life, one of my clients was a gym franchise. We spent the bulk of their not paltry budget in the first quarter of every year. Why, you ask? Because that’s when people are signing up for gym memberships. Don’t believe me? Take a look at these memes. So, what happens with the vast […]
Defining a Patient’s Experience
We all know that patient reviews are important to obtain for your practice. Typically, we think of them as tools patients read to make a judgment on booking an appointment. In today’s blog, we will explain what elements patients include in reviews and how you can use that feedback to define and elevate your patients’ […]
Chat GPT — A Mindblowing New Chatbot
“Whoa. WTH?!?!?”, could be heard down the halls of the Google HQ this week. It’s reported that Mark Zuckerberg even threw his yoga mat across the room. What caused the panic at Google? Chat Generative, Pretrained, Transformer or ChatGPT. ChatGPT was developed by OpenAI, whose investors (with questionable experience in disruption) include Microsoft, LinkedIn founder […]
Dang! Our SEO Team and Paid Ads Teams Are Killing It!
Have you ever found yourself plugging away at something, then look up and realize all the progress you’ve made? Maybe exercising consistently, then one day randomly hopping on the scale and you’re like “Whoa, look at that!” (Ok, me neither, let me try again). Maybe you’re cleaning out a closet or the garage for hours […]
Branding 101: Liquid Death…?
Forgive me for a personal indulgence, but today I wanted to write about one of my favorite brands—Liquid Death. Consider yourself warned, this does not relate directly to the dental field. If you’re still here then fasten your seatbelt. For the uninitiated, Liquid Death is just canned water—that’s it. Nothing more, nothing less. Liquid Death […]
Back to Marketing Basics
In my time at Bullseye Media this is the one lesson I have been reminded of more often than anything else: Dentists are not marketers. There, I said it. I do not mean this as a put-down or to be derisive, it’s just fact. (Hopefully you haven’t stopped reading yet.) You went to dental school […]
How Not to Get Swindled by your Agency
I’m a liar. I’m sorry. I wrote an article on the 6 Questions Every Dentist Should Ask Their Digital Agency and I just learned that there is another; a seventh, really, really, (really!) important question to ask: Is this the entire agreement, including ALL Terms and Conditions? Here’s why. It has become common practice for […]
The Formula for New Dental Patients: CPA + CPL = $$$
When I explained this formula during my keynote at the North American Dental Sleep Medicine Symposium earlier this year, I got some funny looks from the audience. They were some of the same looks my dog gives me when I talk to her about math: “Dad, please stop with this “cost per acquisition” nonsense.” –Stitch […]
6 Questions Every Dentist Should Ask Their Digital Agency
6 Questions Every Dentist Should Ask Their Digital Agency, According to a Skeptical Doctor at the SSC Symposium I recently attended a dental convention where one of the organization’s esteemed dental practitioners addressed the crowd and called me out as a jerk. Ok, he did not literally call me a jerk, but sitting in the back […]