The Formula for New Dental Patients: CPA + CPL = $$$
When I explained this formula during my keynote at the North American Dental Sleep Medicine Symposium earlier this year, I got some funny looks from the audience. They were some of the same looks my dog gives me when I talk to her about math: “Dad, please stop with this “cost per acquisition” nonsense.” –Stitch […]
Dental Practitioner’s Top 4 Questions About Lead Generation
Thriving dental offices all have one important thing in common: a reliable method of generating leads. In the dental industry, this translates to measurable strategies that consistently bring new patients to your practice so that you experience steady growth. We’ve helped more than 375 dental clients grow their practices with digital marketing and lead generation […]
Stop Googling Yourself
We know you do it. It’s normal to be curious about where you rank and how you appear via Google search results. Afterall, being easy to find online makes it easy for potential patients to find their way to your office. However, the results that you see when you do a Google search are not […]
4 Tips to Protect Patient Privacy When Responding to Online Feedback
“Get a life.” That’s how one dentist ended his scathing public response to a bad online review recently. And that’s after revealing details about his patient’s personal health information (PHI), a clear violation of the U.S. Health Insurance Portability and Accountability Act (HIPAA). As a consequence of the violation (combined with the dentist’s refusal to […]
Today’s breaking news about halitosis
FOR INCISIVE RELEASE* Bullseye Media, LCC Announces Agreement to Acquire Hi-Gene Helper, Inc. Innovative Technology Improves the Lives of Hygienists and Dentists DALLAS, April 1, 2022 Bullseye Media LLC, confirmed it has acquired all the intellectual property (IP) and outstanding shares of Hi-Gene Helper, Inc. for an undisclosed amount. Hi-Gene Helper’s groundbreaking breathalyzer improves the […]
Bad reviews = Good opportunities
It may be hard to believe, but negative online reviews can actually benefit your dental practice. Of course, five-star ratings and glowing feedback will help you build a strong online reputation, but perfect reviews shouldn’t be your highest goal. Here are four ways negative reviews can actually improve your practice’s reputation: 1) Visibility Even negative […]
Don’t miss another patient call
Just two missed phone calls each week can equate to 104 potential lost sales—or in your case, 104 potential lost patients—per year. What if your office had a system in place that ensured you never missed another call? In response to patients’ overwhelming preference for text communication, we introduced our HIPAA-compliant patient messaging service last […]
Stop putting your patients on hold
When it comes to scheduling and confirming dental appointments, no one likes to wait on the phone lines. Okay, maybe no one except this guy. (We admit, he has some sweet dance moves.) The rest of us aren’t usually in the mood to jam to our dentist’s hold music. Take Dr. Ernie’s patients, for example. […]
“LOL. I’m not a Dr.”
“LOL. I’m not a Dr.” Yes, this was a text I actually received from a stranger recently. A friend of mine requested a referral from a specialist I’d seen in the past. For the sake of this example, we’ll call it a referral for a “Smelly Foot Disease Specialist.”* I did not have the contact […]
My ProSomnus Device is Too Legit to Quit
My ProSomnus Device is Too Legit to Quit And other MC Hammer lessons from the 2022 North American Dental Sleep Symposium I was diagnosed with sleep apnea last year, and I’m what the insurance company calls a CPAP fail. Meaning it was prescribed, and I hated it. (If you ever want to look as unattractive […]
